The Global Marketing News Roundup

To help you stay ahead of the game in the global marketing world, we’ve put together the top stories from our industry. From cultural blunders to gaming bans, read on to discover what’s hot and what’s not in the world of global marketing this month…

That’s A Wrap

Spotify’s OOH ‘A Decade Wrapped’ campaign is helping music fans see off the year by celebrating some truly iconic songs. The ads showcase the popularity of certain songs through a witty combination of copy, stats and imagery… Think Mariah Carey growing in size as December (otherwise known as ‘All I Want for Christmas is You’ season) approaches.

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Gifting Gone Wrong

The indoor fitness bike company Peloton sparked controversy with their US Christmas commercial. In the ad, a husband gives his wife a Peloton who then vlogs her year of workouts. Rather than inspiring customers, the wife’s terrified expressions have caused many to view the ad as sexist and even Black Mirror-esque. What do you think?

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Spoiling The Festive Fun

For many, the festive season means one thing: the latest global release of the Star Wars franchise. In response to the hype, Burger King created a ‘spoiler restaurant’ featuring hidden details about the film, including secrets written on straws. They then invited Star Wars fans to a giveaway with a twist – a free meal in the restaurant at the risk of discovering a plot giveaway… a real dilemma for fans of both the Whopper and Luke Skywalker!

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New Year, New Guide

There’s nothing worse than being stuck in the past… make sure you’re ready for the new year – and decade! – with our new guide, ‘2020 Trends: Marketing Trends with a Global Reach’. With insights into visual search, new forms of brand storytelling, shoppable features on social, progressive web apps, esports and more, it’s got all you need to know for 2020.

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