To help you stay ahead of the game in the global marketing world, we’ve put together the top stories from our industry. From cultural blunders to gaming bans, read on to discover what’s hot and what’s not in the world of global marketing this month…
That’s A Wrap
Spotify’s OOH ‘A Decade Wrapped’ campaign is helping music fans see off the year by celebrating some truly iconic songs. The ads showcase the popularity of certain songs through a witty combination of copy, stats and imagery… Think Mariah Carey growing in size as December (otherwise known as ‘All I Want for Christmas is You’ season) approaches.
Gifting Gone Wrong
The indoor fitness bike company Peloton sparked controversy with their US Christmas commercial. In the ad, a husband gives his wife a Peloton who then vlogs her year of workouts. Rather than inspiring customers, the wife’s terrified expressions have caused many to view the ad as sexist and even Black Mirror-esque. What do you think?
Spoiling The Festive Fun
For many, the festive season means one thing: the latest global release of the Star Wars franchise. In response to the hype, Burger King created a ‘spoiler restaurant’ featuring hidden details about the film, including secrets written on straws. They then invited Star Wars fans to a giveaway with a twist – a free meal in the restaurant at the risk of discovering a plot giveaway… a real dilemma for fans of both the Whopper and Luke Skywalker!
New Year, New Guide
There’s nothing worse than being stuck in the past… make sure you’re ready for the new year – and decade! – with our new guide, ‘2020 Trends: Marketing Trends with a Global Reach’. With insights into visual search, new forms of brand storytelling, shoppable features on social, progressive web apps, esports and more, it’s got all you need to know for 2020.
Join the GMC
The Global Marketers’ Club is an exclusive club designed to bring together marketers working on an international scale. Members are given prime access to informative events related to global marketing and networking get togethers. To join the GMC just click here. See you at our next event!
Want to receive our monthly roundup of all things global straight to your inbox? Subscribe to our newsletter and receive top stories, industry insights and exclusive access to our reports.