To help you stay ahead of the game in the global marketing world, we’ve put together the top stories from our industry. From cultural blunders to gaming bans, read on to discover what’s hot and what’s not in the world of global marketing this month…
Game over for Chinese teens
China has announced a curfew on online gaming for minors among new measures aimed at curbing video game addiction. The ban restricts the amount of time and money a player can spend when gaming. With China being the world’s largest gaming market (amounting to about 1/4 of global revenue), it’s a pretty brave move, but one they believe will aid the growing number of children addicted to gaming.
Will others follow China’s footsteps in protecting the next gen?
A big McBlunder to take-away
McDonald’s Apologises for its “small scale” Halloween ad in Portugal featuring the line “Sunday bloody Sundae.” It just goes to show that in today’s world of globalisation and social media, there’s no such thing as local ad campaigns. Brands need to make sure their campaigns are suitable for all markets.
YouTube joins the shoppable club
Youtube follows the likes of Insta and Pinterest by releasing its new shoppable ads, just in time for the holiday season.
It’s a smart move from Youtube that allows users to shop from ads based on recent google searches.
One digi-latte coming up
Starbucks has just launched a digital-first coffee shop in New York. The store is tiny, leaving no space for the trademark menu boards, pastry counters and MacBook hipsters.
Instead customers are encouraged to order ahead using their phones, pick up their coffee and go. Is this the end of Starbucks’ cafe-culture?
And then kind of doesn’t. According to Disney+, due to the amount of users, the streaming service experienced some technical issues when launching overnight in the US. This led to users not being able to access their content at all. Luckily, in true Disney style, they got their happy ending with 10M subscribers since launching.
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