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The Team

Kevin Freedman

Kevin Freedman

CEO

30 years ago, after deciding the finance sector wasn’t for him, Kevin started Freedman in his flat, with just two desks and a copy of the yellow pages. 

Kevin’s drive and determination has allowed Freedman to flourish, evolving from a small print management company to a global creative production company. Kevin has led the expansion of Freedman across the globe, opening offices in both New York and Sydney.

Kevin is inspired by new and exciting ideas. He co-founded the Global Marketers’ Club, bringing marketers together to share their innovative approaches.

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Laila Sulaiman

Laila Sulaiman

London, UK

As the head of Client Services within Freedman’s London office, Laila is responsible for ensuring high level customer experience for all clients, globally and across a variety of brands. 

Laila has worked with many top global brands, including H&M, Lego, Betfair and Homebase, and has experience across a range of categories including Health and Fitness, Gaming, Tech and more. 

Laila always takes a ‘global first’ approach. She particularly enjoys unpicking a strategic challenge and finding solutions that make a brand ‘best in class’ around the world.

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Ryan Castaldo

Ryan Castaldo

New York, US

Ryan leads the Freedman office in New York, bringing 13+ years of global integrated agency experience to his role. He’s a strategic thinker who loves to break down complex problems into digestible pieces, providing scalable solutions for his clients. 

He’s worked across many complex verticals with notable global brands, including Lexus, Jaguar, Land Rover, BMW, Proctor & Gamble, Advil, Dropbox, Indeed, Hyatt, IHG, Supercell and more. 

For Ryan, it’s all about connecting the global dots, finding efficiencies and ensuring that all parties work together in harmony. He thrives on collaboration and problem solving.

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Naomi Hama

Naomi Hama

Sydney, AUS

With more than 15 years agency experience in Sydney, Tokyo and Shanghai, Naomi puts her expertise to use as the head of Freedman’s APAC office.

Prior to joining Freedman, Naomi enjoyed a 7 year stint at McCann helping global brands enter and thrive in the Asian markets. She also worked at DDB where she led the Volkswagen account as a Business Director in the Tokyo office.

Naomi has worked extensively across a range of categories including FMCG, Tech, Government, Automotive, Financial services, Healthcare, Sport, and Retail across the APAC region.

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Ready to create global greatness?