Trends 2020
Marketing trends with a global reach

In the marketing industry, the start of a new calendar is less ‘new year, new me’ and more ‘new year, new strategy.’ After all, with every new year comes a new set of industry trends for global marketers to build into their plans. So what of 2020?

Here’s a quick overview of the year ahead in the global marketing industry…

1 – New Approaches to Narrative

Stories have the power to sell, which is why many modern-day marketing tactics revolve around telling a tale. Our guide reveals what the next chapter holds for brands as they seek to connect with global audiences by telling their stories in more resonant ways.

2 – B2B Gets Influential

The landscape of B2B marketing is shifting rapidly; gone are the days of uninspiring white papers. In 2020, influencers will continue to shine in the B2B spotlight. Our guide reveals how brands can set their B2B influencer strategy into motion.

3 – Eyes on the Buys

Visual search is rapidly changing the way products are discovered online by placing images at the heart of the shopping experience.

4 –  Social Becomes Shoppable

The gap between content and commerce is shrinking. New shoppable features are being introduced across social media and are transforming the digital shopping experience.

5 – From Web to App to PWA

When it comes to connecting with new customers, driving conversions and increasing revenue, progressive web apps are the future of mobile websites.

6 – It’s Game On for Esports

In 2020, esports is set to explode, taking over stadiums across the globe and becoming a competitive sport within its own right.

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