How effective is your localisation?

Freedman's Marketing Localisation Index

Take the free test

As your brand expands globally it becomes increasingly difficult to deliver marketing campaigns and communications efficiently, consistently and with effective measurement across all your markets.

Freedman’s Marketing Localisation Index (MLI) is an online tool that will help you to evaluate the effectiveness and efficiency of your global-to-local marketing efforts. Completing the MLI is easy, just answer 11 multiple-choice questions. At the end, you will receive a bespoke report with actionable steps to help your organisation optimise its current marketing localisation model.

Turn insight into actionMarketing Localisation Index diagram

You can use the recommendations from your MLI report in a number of ways:

      • Assess your marketing with regards to localisation best practice
      • Pinpoint areas of weakness in your current model
      • Engage your team in a discussion on localisation needs
      • Get advice on how to optimise your global operation


Mastering your marketing localisation process will allow you to:

  • Deploy a consistent brand in market
  • Connect with diverse local audiences and improve the effectiveness of your creative
  • Find efficiencies across your global-to-local model and increase ROI
  • Foster a global-to-local growth mindset

And so much more…

In under 5 minutes, the MLI assessment can help you uncover how to optimise your marketing localisation – and ultimately unlock your brand’s growth potential.

Discover your MLI score

To find out more about how Freedman could support your global marketing needs, reach out to our New Business Director, Jade, through the button below.