5 pillars of effective multicultural advertising

What’s included in the report:

In our latest report, explore how cultural insights impact and contribute to creative effectiveness. Covering the five pillars essential to achieving world-class multimarket campaigns:

1. EMOTION – expressing emotional sentiment in a culturally-relevant manner, while maintaining the global creative platform.

2. NOVEL – how to follow local ‘fast’ culture, allowing brands to be present and maintain longevity.

3. SALIENCE – how to remain top of mind when it matters.

4. INCLUSION – how to adapt your campaigns to reflect the local, societal attitudes towards inclusion and representation.

5. CONSISTENCY – the value and impact of being recognisably you.

Download the report below to explore how cultural insights should be leveraged in order to maximise the impact of each pillar.

Click here to download the full report

To find out more about how Freedman could support your global marketing needs, reach out to our New Business Director, Jade, through the button below.