What’s included in the report:
In our latest report, explore how cultural insights impact and contribute to creative effectiveness. Covering the five pillars essential to achieving world-class multimarket campaigns:
1. EMOTION – expressing emotional sentiment in a culturally-relevant manner, while maintaining the global creative platform.
2. NOVEL – how to follow local ‘fast’ culture, allowing brands to be present and maintain longevity.
3. SALIENCE – how to remain top of mind when it matters.
4. INCLUSION – how to adapt your campaigns to reflect the local, societal attitudes towards inclusion and representation.
5. CONSISTENCY – the value and impact of being recognisably you.
Download the report below to explore how cultural insights should be leveraged in order to maximise the impact of each pillar.