|•||InterContinental Hotels Group’s (IHG) ‘Into the Nights’ promotion offered Rewards Club members the chance to earn at least two free hotel nights at any IHG branded hotel in the world by completing a personalised set of offers and tasks|
|•||Freedman’s New York and London offices collaborated with IHG & Ogilvy branches across three different time zones (Atlanta, London & Singapore) to deliver requests from all markets simultaneously|
|•||Produced multiple options for creative adaptation of the campaign name and headlines|
|•||Transcreated all in-hotel Point of Sale collateral, web content and 24 trigger emails for the campaign, delivering a total of 15,000 words across nine languages and markets|
|•||Validated all copy for the Japanese market|
|•||Reviewed the layout of all assets delivered to ensure quality|
I work as the Project Manager on the IHG client team for Freedman London. Which means I spend my time taking briefs for localisation of different IHG campaigns and training initiatives, allocating them within the team and ensuring that everything is running as smoothly as possible.