EA's 'FIFA 16'

TV and digital rollout of EA’s FIFA 16 campaign across three continents

A Better Way

Global TV and digital rollouts across Europe, America and Asia Pacific
Collaborated with the client, lead creative agency Wieden & Kennedy and Havas Media across more than 15 markets
Mastered, transcreated and localised thousands of pre- and post-launch HTML5 assets for multiple media to very tight deadlines
Re-formatted adverts for YouTube, Instagram and Facebook
Created YouTube expandables for the French market referring work to a partner creative agency
Toolkits delivered to enable correct localisation of all European campaigns
Channelled multi-department client communications


FIFA 16 Banner UK


FIFA 16 Banner English FIFA 16 Banner Arabic FIFA 16 Banner Chinese


FIFA 16 Banner Arabic
FIFA 16 Banner Chinese


Yann Gendrot

Yann Gendrot

As a Group Account Director, I look after a team of talented project managers coordinating and delivering a wide range of advertising Global campaigns across TV, Digital and Print for an extensive line-up of video games such as FIFA, The Walking Dead, Star Wars, Clash of Clans and many more.

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  • “Their strong knowledge and partnerships with TV clearance bodies across the EU have helped us better manage approvals and submissions to media partners, saving us time and money.” 

    Senior Manager, Global Creative Strategy
  • "Freedman now provides creative assets to 34 EA markets. The service has meant savings of up to 35% -with assets reaching markets faster and with much better brand consistency than when the process was handled by our advertising agency." 

    Senior Director Consumer Communications Group