EA's 'FIFA 16'
TV and digital rollout of EA’s FIFA 16 campaign across three continents
A Better Way
|•||Global TV and digital rollouts across Europe, America and Asia Pacific|
|•||Collaborated with the client, lead creative agency Wieden & Kennedy and Havas Media across more than 15 markets|
|•||Mastered, transcreated and localised thousands of pre- and post-launch HTML5 assets for multiple media to very tight deadlines|
|•||Re-formatted adverts for YouTube, Instagram and Facebook|
|•||Created YouTube expandables for the French market referring work to a partner creative agency|
|•||Toolkits delivered to enable correct localisation of all European campaigns|
|•||Channelled multi-department client communications|
ABOUT THE AUTHOR
As a Group Account Director, I look after a team of talented project managers coordinating and delivering a wide range of advertising Global campaigns across TV, Digital and Print for an extensive line-up of video games such as FIFA, The Walking Dead, Star Wars, Clash of Clans and many more.