EA's 'FIFA 16'

TV and digital rollout of EA’s FIFA 16 campaign across three continents

A Better Way

Global TV and digital rollouts across Europe, America and Asia Pacific
Collaborated with the client, lead creative agency Wieden & Kennedy and Havas Media across more than 15 markets
Mastered, transcreated and localised thousands of pre- and post-launch HTML5 assets for multiple media to very tight deadlines
Re-formatted adverts for YouTube, Instagram and Facebook
Created YouTube expandables for the French market referring work to a partner creative agency
Toolkits delivered to enable correct localisation of all European campaigns
Channelled multi-department client communications

 

FIFA 16 Banner UK

 

FIFA 16 Banner English FIFA 16 Banner Arabic FIFA 16 Banner Chinese

 

FIFA 16 Banner Arabic
FIFA 16 Banner Chinese

ABOUT THE AUTHOR

Yann Gendrot

Yann Gendrot

As a Group Account Director, I look after a team of talented project managers coordinating and delivering a wide range of advertising Global campaigns across TV, Digital and Print for an extensive line-up of video games such as FIFA, The Walking Dead, Star Wars, Clash of Clans and many more.

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