Oracle: Building a New Global Model | Blog

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The Situation

In 2018, Oracle lacked the recognition they deserved for their Cloud solutions. Their messaging was inconsistent on a global level and each market was running their own show. Oracle needed a centralised marketing model to boost the cloud brand and generate more sales leads worldwide.

Eager to get their global model in place, but unsure of how to proceed, Oracle reached out to Freedman for help. Impressed by our diverse team and clear approach to global campaigns, they appointed us as their new global partner. 


The Solution

Our key focus was to set up the global campaign process, defining detailed processes for the production and execution of Oracle’s future campaigns. We collaborated with Oracle teams in EMEA and APAC, as well as Oracle’s agencies Saatchi and Zenith, ensuring that all stakeholders worked together effectively around the world. Critically, we ensured all stakeholders were fully aware of the processes and requirements, especially in terms of language quality and timings. 


The Outcome

We are now a vital cog in Oracle’s global operation, keeping things in motion. To date, we’ve worked on 8 campaigns, delivering 25,000+ assets worldwide for multiple channels across France, Germany, Korea, Japan, Taiwan, China, Saudi Arabia, UAE and Australia.

Our expertise in communication and management allows us to police the campaign process, doing the heavy lifting so that Oracle can concentrate on its brand and message.

Ready to create global greatness?

Stay tuned