Our Services

Helping brands
excel globally

Find out more

Our recipe for international success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled in to six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

01

Local Insights

Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.

Find out more

02

Localisation Strategy

Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.

Find out more

03

Brand Guardianship

We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.

Find out more

04

Creative Adaptation

Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.

Find out more

05

Creative Production & Global Delivery

We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.

Find out more

06

Optimisation

The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.

Find out more

01

Local Insights

Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.

Find out more

02

Localisation Strategy

Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.

Find out more

03

Brand Guardianship

We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.

Find out more

04

Creative Adaptation

Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.

Find out more

05

Creative Production & Global Delivery

We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.

Find out more

06

Optimisation

The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.

Find out more

Why Freedman?

Trusted brand builders

With over 30 years’ experience working with
a variety of global brands across 95+ markets, we understand what it takes
to look after a brand internationally. Our clients are in safe hands.

Global footprint, local understanding

We balance global thinking and local insights to deliver campaigns which are on
point in every market.

Accountable and agile

We take clients’ success personally, therefore each
one of our expert team members are encouraged and empowered to collaborate to deliver success.

Integrated processes

We provide end to end insight-driven localisation solutions. Providing brands with support from local insights through to seamless production of assets, all under one roof.

Latest

Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

Read more

5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

Read more

Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

Read more

Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

Read more
D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

Read more

5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

Read more

Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

Read more

Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

Read more
D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

How can we help you?