Our Services
Helping brands
excel globally
Tailored solutions that ensure your global campaigns work locally
Whether you are rolling out a major global campaign or facing a specific challenge, we will deliver a bespoke response that draws on our range of specialist services. At the same time, we can source the best-in-class technologies appropriate for your circumstances or work with your preferred tech solutions.
How can we help you?The recipe for international success
Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled in to six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
01
Local Insights
Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.
02
Localisation Strategy
Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.
03
Brand Guardianship
We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.
04
Cultural Adaptation & Transcreation
Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.
05
Creative Production & Global Delivery
We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.
06
Optimisation
The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.
01
Local Insights
Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.
02
Localisation Strategy
Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.
03
Brand Guardianship
We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.
04
Cultural Adaptation & Transcreation
Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.
05
Creative Production & Global Delivery
We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.
06
Optimisation
The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.
LOCAL INSIGHT PRODUCTS
Build your brand globally using local insights
Explore
Expand globally by planning with local evidence.
Local market insights to ensure you have the information you need to make the best decisions for your brand.
Belong
Impact through empathy.
Put your brand's core purpose at the heart of your communications, and gain a deeper connection with your local target audience.
Communicate
Improve creative effectiveness in local markets.
Supercharge your brand communications, and gain current insight into cultural trends which will ensure you are relevant in every market.
Validate
Your last mile safety net for global campaigns.
Check your creative concepts will work in-market, and pick up on any cultural red flags before campaigns go live!
Why Freedman?
Trusted brand builders
With over 30 years’ experience working with
a variety of global brands across 95+ markets, we understand what it takes
to look after a brand internationally. Our clients are in safe hands.
Global footprint, local understanding
We balance global thinking and local insights to deliver campaigns which are on
point in every market.
Accountable and agile
We take clients’ success personally, therefore each
one of our expert team members are encouraged and empowered to collaborate to deliver success.
Integrated processes
We provide end to end insight-driven localisation solutions. Providing brands with support from local insights through to seamless production of assets, all under one roof.
Latest
Why brand marketers need a localisation strategy
As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read more
Make your global assets work harder
To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read more
How to efficiently deliver marketing content at scale
Many global marketers state their organisation struggles to execute its
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Managing a Loyalty Programme relaunch for IHG
IHG launch new Loyalty programme across 22 markets.
Read more
Unlocking the Spanish market with local insights
Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read more
The unstoppable power of authenticity
To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read more
Global Trends – Deglobalisation
What is international localism and what can global marketers do in a deglobalising world?
Read more
Why brand marketers need a localisation strategy
As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read more
Make your global assets work harder
To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read more
How to efficiently deliver marketing content at scale
Many global marketers state their organisation struggles to execute its
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Managing a Loyalty Programme relaunch for IHG
IHG launch new Loyalty programme across 22 markets.
Read more
Unlocking the Spanish market with local insights
Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read more
The unstoppable power of authenticity
To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read more
Global Trends – Deglobalisation
What is international localism and what can global marketers do in a deglobalising world?
Read more