Our Services

Helping brands
excel globally

Find out more

The recipe for international success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled in to six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

01

Local Insights

Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.

Find out more

02

Localisation Strategy

Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.

Find out more

03

Brand Guardianship

We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.

Find out more

04

Creative Adaptation

Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.

Find out more

05

Creative Production & Global Delivery

We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.

Find out more

06

Optimisation

The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.

Find out more

01

Local Insights

Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.

Find out more

02

Localisation Strategy

Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.

Find out more

03

Brand Guardianship

We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.

Find out more

04

Creative Adaptation

Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.

Find out more

05

Creative Production & Global Delivery

We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.

Find out more

06

Optimisation

The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.

Find out more

Why Freedman?

Trusted brand builders

With over 30 years’ experience working with
a variety of global brands across 95+ markets, we understand what it takes
to look after a brand internationally. Our clients are in safe hands.

Global footprint, local understanding

We balance global thinking and local insights to deliver campaigns which are on
point in every market.

Accountable and agile

We take clients’ success personally, therefore each
one of our expert team members are encouraged and empowered to collaborate to deliver success.

Integrated processes

We provide end to end insight-driven localisation solutions. Providing brands with support from local insights through to seamless production of assets, all under one roof.

Latest

The hidden costs to look for in an inefficient production model

Increase efficiency across your global-to-local model by avoiding unexpected reworks, expensive reshoots and unmet local regulations. Here’s how a localisation strategy can streamline your production processes and save you money. 

Read more

WFA Istanbul 2023 press release

Freedman International, insight-driven localisation experts, is scheduled to sponsor the Global Marketer Week, which will be held in Istanbul from April 25–28, as one of eight supporting sponsors partnering with the World Federation of Advertisers (WFA).

Read more

Don’t waste money on ineffective global creative: here’s how to make it work

Successful global marketers recognise that making an idea work is as important as the idea itself, which is why your creative plan must be supported with a great implementation plan

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

The hidden costs to look for in an inefficient production model

Increase efficiency across your global-to-local model by avoiding unexpected reworks, expensive reshoots and unmet local regulations. Here’s how a localisation strategy can streamline your production processes and save you money. 

Read more

WFA Istanbul 2023 press release

Freedman International, insight-driven localisation experts, is scheduled to sponsor the Global Marketer Week, which will be held in Istanbul from April 25–28, as one of eight supporting sponsors partnering with the World Federation of Advertisers (WFA).

Read more

Don’t waste money on ineffective global creative: here’s how to make it work

Successful global marketers recognise that making an idea work is as important as the idea itself, which is why your creative plan must be supported with a great implementation plan

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

How can we help you?