Our Services
Helping brands
excel globally
Tailored solutions that ensure your global campaigns work locally
Whether you are rolling out a major global campaign or facing a specific challenge, we will deliver a bespoke response that draws on our range of specialist services. At the same time, we can source the best-in-class technologies appropriate for your circumstances or work with your preferred tech solutions.
How can we help you?The recipe for international success
Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled in to six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
01
Local Insights
Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.
02
Localisation Strategy
Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.
03
Brand Guardianship
We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.
04
Creative Adaptation
Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.
05
Creative Production & Global Delivery
We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.
06
Optimisation
The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.
01
Local Insights
Our team of in-market cultural experts make sure campaigns are culturally relevant at every step; from providing comprehensive research on your local target audiences, through to checking the cultural appropriateness of creative concepts and sharing recommendations – we make sure campaigns really connect in every market.
02
Localisation Strategy
Our teams will ensure your brand is set up for localisation success; from processes and platforms, through to help with planning and optimisation. We help to bring global and local brand teams, plus partner agencies, together to deliver campaigns that resonate with customers in every market, are delivered on time and within budget and ultimately connect with new audiences worldwide.
03
Brand Guardianship
We take brands personally. We understand the importance of a consistent brand and the impact this can have on global growth. Every member of the Freedman team is empowered to act as a brand guardian, collectively responsible for the successful delivery of each project.
04
Creative Adaptation
Our creative languages and talent teams manage all campaign assets to balance cultural insight and linguistic requirements ensuring the best possible results for your brand’s campaign whether that’s through adaptation or transcreation.
05
Creative Production & Global Delivery
We help your brand speak to your customers through channels which enable the best possible connection resulting in campaigns which are emotive, considered and impactful. Our experienced in-house production teams produce assets for every market and channel which are compliant, on brand and delivered to the highest standard to media owners around the world.
06
Optimisation
The process of learning and development never ends and we are constantly looking at how we can help clients understand their impact in-market. We make sure they are equipped with updated playbooks, translation memories and so much more to improve future campaigns.
LOCAL INSIGHT PRODUCTS
Build your brand globally using local insights
Explore
Expand globally by planning with local evidence.
Local market insights to ensure you have the information you need to make the best decisions for your brand.
Belong
Impact through empathy.
Put your brand's core purpose at the heart of your communications, and gain a deeper connection with your local target audience.
Communicate
Improve creative effectiveness in local markets.
Supercharge your brand communications, and gain current insight into cultural trends which will ensure you are relevant in every market.
Validate
Your last mile safety net for global campaigns.
Check your creative concepts will work in-market, and pick up on any cultural red flags before campaigns go live!
Why Freedman?
Trusted brand builders
With over 30 years’ experience working with
a variety of global brands across 95+ markets, we understand what it takes
to look after a brand internationally. Our clients are in safe hands.
Global footprint, local understanding
We balance global thinking and local insights to deliver campaigns which are on
point in every market.
Accountable and agile
We take clients’ success personally, therefore each
one of our expert team members are encouraged and empowered to collaborate to deliver success.
Integrated processes
We provide end to end insight-driven localisation solutions. Providing brands with support from local insights through to seamless production of assets, all under one roof.
Latest
Freedman International launch Local Insight Products to support global brand building
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
Tips to ensure campaigns are accessible across multiple markets
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
Three takeaways from Cannes Lions 2022
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
Freedman International launch Local Insight Products to support global brand building
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
Tips to ensure campaigns are accessible across multiple markets
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
Three takeaways from Cannes Lions 2022
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more