Meet our
Global Business Director


Global Business Director

Contact Laila

For Laila, the secret of taking a brand to “globally best in class” is insight-driven localisation.

Laila has worked in the industry for 11+ years supporting brands as they expand internationally. At Freedman, Laila builds rewarding client partnerships, encouraging and nurturing long-term relationships. She believes in inspiring her teams to feel personally committed to the global growth of their clients’ brands.

Laila particularly enjoys unpicking a strategic challenge, finding solutions that take a brand to “globally best in class” through a focus on insight-driven creative and localisation.

The brands on which Laila has worked include: Oracle, Fitbit, H&M, Lego, Betfair, and more. She also has experience across a range of categories including Health and Fitness, Gaming, and Tech.