For Katie, strategic thinking is key to overcoming the broadcast challenges facing global brands.
Having worked in broadcast for 11 years, Katie has an in-depth understanding of the broadcast challenges that global brands face in different markets.
At Freedman, she is responsible for ensuring that her team has the tools, expertise, and support they need for the successful implementation of clients’ TV, online video, radio, and cinema assets.
Katie encourages her team to “think strategically”. Their extensive knowledge of advertising standards around the world offers vital insights into clearance and best practice early in the creative process, saving clients time, money, and stress.
She has worked with several agencies on leading global brands, including Rolex, HSBC, J&J, Bayer, and Microsoft.