Erica’s role is about providing a communication solution to a client’s business challenge.
With an MA in Translation Studies, Analytics and Localisation Engineering, Erica is more than equipped to recognise innovative advertising.
She keeps a close eye on media and global brand communications, always spotting the latest and greatest innovations. Erica then applies this knowledge to her work at Freedman, developing new tech-driven services for our clients to help support their global to local marketing efforts.
When it comes to clients, Erica likes to do her homework. She believes that the more effort put into framing the client’s challenge, the easier it is to create a suitable solution.