For Alex, successful global to local marketing is about defining the localisation strategy early on.
Having worked closely with a number of large brands, Alex’s role is to guide and advise client partners on how to effectively bring their campaigns to market.
He leads brands through the tricky process of realising their campaign goals at a local level. Working with his team, Alex aims to provide clients with insight and expertise at every stage of the campaign process.
For Alex, successful global to local marketing is about defining and implementing the localisation strategy at the earliest stage, “a stitch in time saves nine”.
The brands on which Alex has worked include: EA, Fitbit, iZettle, Paradox interactive, Facebook, Twitch, and more.