Taking place in Istanbul from April 25–28, Freedman are one of eight supporting sponsors of the Global Marketer Week 2023, partnering with the World Federation of Advertisers (WFA).
Freedman International have over 30 years’ experience in helping brands effectively deliver consistent, compliant, and culturally relevant global campaigns around the world. With their unique, insight-driven approach, they provide cultural expertise including local insights and transcreation, through to adaptation and the production of local assets.
This showpiece event will bring together some of the top marketers in the world to exchange growth strategies in a fast-changing world and to inspire marketing leaders toward a more sustainable future.
The week will also feature peer-to-peer forums for CMOs, media, sourcing, and policy professionals, as well as a session called ‘Better Marketing’ that will explore how marketing can contribute to addressing some of the most urgent problems confronting the industry, our society, and the planet.
Katie Roberts, Freedman International’s Chief Marketing Officer comments, “Once again, we are thrilled to be one of the sponsoring partners for the WFA. The Global Marketer Week is an annual event that brings together industry leaders to spark debates, give their insights into the difficulties faced by local, regional, and international marketers as well as the growth prospects that marketing can provide.”
She continues, “We have over 30 years’ experience bringing local insights and strategic guidance to ensure accurate, relevant, and effective campaigns and adapting our strategies for some of the biggest global brands such as Meta and Fitbit. This experience enables the brands to save money and time, and eliminates any potential reputational damage when campaigns are incorrect or perceived to be offensive. Getting it right from the start is one of the most important aspects of global marketing.”
Robert Dreblow, Global Head of Marketing Services at WFA, said: “Global Marketer Week is a unique opportunity for client-side marketers to come together and discuss the biggest issues facing our industry today. Our event partners play an important role in enabling those critical connections and thought-leadership exchange. We are delighted to count, once again, on Freedman International’s support in Istanbul this April as we discuss the role global brands play in driving sustainable growth for businesses and society.”
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