Katie Roberts, CMO, to lead the client management team at Freedman International

We are delighted to announce Katie Roberts will expand her role to lead the client management team at Freedman International. Adding to her existing position as CMO, she will bring her knowledge and passion for brand marketing to ensure there is a continuous focus on how we can best service global marketers to deliver amazing work and alleviate pain points.

Kevin Freedman, CEO, Freedman International comments “the brand marketing landscape is ever-changing, and the challenges facing marketers are increasingly multi-faceted. We felt it was essential to put a marketer at the heart of the business, and Katie was the perfect person to take the lead of our client-facing teams. 

He continues “With over 16 years’ experience as a marketer she has an intrinsic love of marketing and passion to listen, understand and provide solutions that serve the marketers needs. Prior to joining Freedman Katie headed the marketing team for Cannes Lions International Festival of Creativity. She was an integral member of the team that developed and promoted Cannes’ ‘Creativity Matters’ platform. She instinctively understands why creativity matters in brand building, and also why culture matters in brand building globally. I’m excited to work with her and the Freedman team and our clients will undoubtedly benefit from her insight, inspiration and energy.

Katie adds “for me this is a huge step for the agency and shows commitment to global brand marketers that Freedman are continuously looking at how they can progress their thinking and understanding to ultimately deliver the best service possible to their clients.”

Freedman International is the leading insight-driven localisation agency with over 30 years’ experience helping global marketers build their brands internationally. With an end to end service offering, from providing in-depth local cultural insights, through to creative adaptation, transcreation and production of campaign assets, Freedman ensures that global communications resonate with local audiences and are effective in every market.

For all press enquiries please contact Jemma Vaughan at jemma.vaughan@freedmaninternational.com

To find out more about how Freedman could support your global marketing needs, reach out to our New Business Director, Jade, through the button below.