Freedman talks Power of Local with Fitbit at MAD//Fest London

Freedman CEO Kevin Freedman and Fitbit Head of Marketing Lucy Sheehan discussed the Power of Local at MAD//Fest London on 7th July 2021. Lucy shared her experience of working for Fitbit at Google, both on a regional and local level, providing practical advice on how to grow and expand a brand in new territory. Kevin shared his thoughts on how modern brands can achieve local relevance, including:

–  The need for brands to become culturally competent in the new era

–  Using local insights to create culturally relevant campaigns

–  Insight-driven localisation as a powerful tool for growth

You can view the full conversation here:

Read our Fitbit case study