Freedman joins Ad Net Zero
for greener advertising practices

As part of Freedman’s commitment to making practical changes for the planet, Freedman joins the Ad Net Zero movement. Ad Net Zero Supporters are dedicated to reducing the carbon impact of advertising to real net zero by the end of 2030, through concrete changes in advertising operations. Over the next 12 months, Freedman will be taking effective measures to put the Ad Net Zero Action Plan into practice, by reviewing our ways of working and processes thoroughly. To track Freedman’s efforts to reduce carbon emissions, we will be providing detailed information for the Ad Net Zero annual survey. This initiative is part of our wider engagement towards fairer and more sustainable global advertising practices.