Freedman doubles down on
insight-driven localisation

In a complex world, made more complicated by the global pandemic, marketers must consider the implications of global and local culture on their brand communications. To help brands get it right, Freedman is taking a new approach to global creative production with an emphasis on building local insight into every stage of the campaign process. Freedman’s global community of cultural experts provides an understanding of diverse local audiences, while ensuring the brand remains compliant, consistent and relevant around the world.