Freedman is evolving, with a new focus on insight-driven localisation. To support the leadership team in this new chapter of the Freedman story, Andrew Marsden joins as non-executive chairman. With more than 30 years’ experience in providing strategic and marketing counsel to agencies and brands, Andrew is a highly revered and awarded marketing figure. Having worked in-house for some of the world’s biggest brands, including Britvic, Pepsi and Danone, Andrew brings a deep understanding of client-side challenges, helping Freedman deliver even more value to our clients.