Marketing within one market is hard enough, but things can get pretty complicated when you venture into unknown territory. With the globalisation of marketing comes a new set of challenges, from global campaign planning to media booking, not to mention getting a creative idea to speak to diverse, multi-cultural audiences.
As a global marketing professional, you’re expected to wear many hats and become an expert across multiple markets and fields. You must churn out more content, faster, for your brand to even exist on the global scene, let alone become a big global player.
Besides, a brand’s reputation is only as good as its latest campaign, and recent campaign scandals have shown just how fragile brand reputation can be. In the age of instant news, the wrong visual or an overlooked detail can turn into full-blown controversy within minutes – resulting in your brand being discredited, no matter how good your reputation might have been before the incident.
Global marketing poses very specific issues, for which there aren’t any clear-cut answers. It’s time we tackled the global marketing question openly, without reservation.
To get the conversation started, we’re launching the Global Marketers’ Club – a unique club designed to bring together globally minded marketers and offer them prime access to content, educational events and networking get-togethers, always with the aim to keep the conversation flowing and learn from each other’s experiences.
The first Global Marketers’ Club event will take place on 3rd July at the stunning Ennismore Sessions House, London. At The New Age of Global Marketing guest speakers from Oracle, Fitbit, Grey, OMD, Flock and FIBA will discuss the challenges we face when marketing globally, and some solutions to overcome them.
There are more events coming up from September 2019, so get in touch today to become a GMC member!