Belong
Connect with your local audience through purpose.
Impact through empathy.
Put your brand’s core purpose at the heart of your communications, and gain a deeper connection with your local target audience. Our Belong Product enables you to explore how to connect your brand’s purpose with local cultures, and how best to authentically communicate to each market.
Benefits
- Stay curious: explore open questions and uncover possibilities for your brand across markets including emerging trends and tomorrow’s reality
- Connect on an emotional level: create an emotional connection with your local target audience
- Be authentic & credible: feel confident you are communicating with credibility and authenticity
Risks Avoided
- Appear out of touch: through superficial advertising narratives and misaligned creative/messaging
- Go viral for the wrong reasons: cultural mishaps are easy to make and hard to recover from, especially when trying to connect with an audience through a purpose
- Alienate your audience: belonging to a community is nuanced and personal, if this is not respected you risk damaging your brand’s reputation
Insights included in Belong:
Country
- Country
- Demographics
- Characteristics
- Developments
- Regulation
Culture
- Personality
- Tensions
- Shifts
Consumer
- Attitudes & preferences
- Motivations
- Barriers
- Shifts
- Causes
Category
- Dynamics & trends
Conclusion
- Themes
- Barriers & red flags
- Opportunities
- Implications
- Conceptual
- Creative
- Visual
- Linguistic
Who is it for?
Brand and marketing leaders who are committed to putting their brand purpose at the heart of all communication. Belong provides action-oriented insight into a specific theme, cause or purpose and how brands need to adapt their communications to ensure they are authentic in multiple markets.
Other Local Insight Products:
Explore
Expand globally by planning with local evidence.
Local market insights to ensure you have the information you need to make the best decisions for your brand.
Communicate
Improve creative effectiveness in local markets.
Supercharge your brand communications, and gain current insight into cultural trends which will ensure you are relevant in every market.
Validate
Your last mile safety net for global campaigns.
Check your creative concepts will work in-market, and pick up on any cultural red flags before campaigns go live!
FREEDMAN INSIGHTS
Our Methodology
Our Global Talent Community
Sourcing talent from our global community of 350+ in-market experts in 95 countries, we recruit the experts to deliver bespoke insights for our clients, chosen based on their specialism from planners, linguists and researchers, we get the right people to deliver invaluable insight.
Global Consumer & Market Data
We leverage access to Statista resulting in Global Consumer Surveys across 55 countries and 60k respondents, market intelligence covering 1m statistics on more than 80,000 topics from more than 22,500 sources and 170 different industries.
Local Consumer Research
Primary research with direct access to consumers in any market. Working with external recruitment & research partners we conduct focus groups, in-depth interviews or qualitative & quantitative surveys to discover the necessary insights.
