In a fast-changing world, with increasingly localised experiences, travel brands are having to rethink their global brand communications entirely. Gone are the days when the same message could simply be rolled out everywhere. To deliver impactful campaigns, modern travel brands need to be agile with their global communications strategy, leaning on local insights and giving a central role to localisation.
To discuss the challenges and opportunities that travel marketers face in this brand new world, we are hosting an exclusive event on 29 June from 8am to 9am BST / 3pm to 4pm SGT.
For this roundtable we will bring together leading travel marketing experts, to discuss a range of topics including:
- Decrypting emerging global and local travel trends
- Tapping into local insights to better connect with audiences everywhere
- Taking a localisation-first approach to global brand communications
- Bringing flexibility into the global campaign process to adapt faster
- Learning from leading global travel brands who are winning in the new global-local context
This event is tailored to senior marketers working for large travel brands, in a global or regional function.
Register your interest
About the Global Marketers’ Club
The Global Marketers’ Club is an exclusive forum for global marketing leaders to exchange ideas, insights, and experiences. We organise webinars, panel events and more informal gatherings and issue regular reports especially for members.
Freedman International are insight-driven experts in global creative production. We help you to speak to any audience, anywhere in the world, on their own wavelength. To make that happen we draw on a unique breadth of local cultural understanding across brand, corporate, and employee communications and over 30 years of practical expertise in the nuts and bolts of production and delivery.