A World of Wellness: how global wellness brands can achieve local relevance

Estimated to be worth over $4.75 trillion, the global wellness industry has gone from strength to strength over the past few years. But, as fitness and health brands seek to take over the world, how can they make sure they’re building a loyal global audience base? And how can they avoid cultural mishaps as they seek to engage with local consumers? 


Join our Global Marketers’ Club event, on 28th July, 8-9am EST and 1-2pm BST, as we delve into the intricacies of wellness marketing on a global scale. This exclusive roundtable will bring together global marketing leaders from the wellness, fitness & health sector, all with their own take on how wellness brands can achieve locally relevant communications. 


Together we will cover a range of topics, including:


  • The meaning of wellness & health around the world 
  • The lessons we can learn from leading global wellness & health brands 
  • The wellness & fitness consumer trends shaping different regions 
  • Taking a localisation-first approach to global brand communications
  • Bringing flexibility into the global campaign process for more impact


This event is tailored to senior marketers working for a wellness, fitness or health brand, in a global or regional function.


Register your interest

About the Global Marketers’ Club

The Global Marketers’ Club is an exclusive forum for global marketing leaders to exchange ideas, insights, and experiences. We organise webinars, panel events and more informal gatherings and issue regular reports especially for members.

About Freedman

Freedman International are insight-driven experts in global creative production. We help you to speak to any audience, anywhere in the world, on their own wavelength. To make that happen we draw on a unique breadth of local cultural understanding across brand, corporate, and employee communications and over 30 years of practical expertise in the nuts and bolts of production and delivery.