Welcome to the December edition of Globalia. Read on to discover the top stories and must-reads from the past month. We’d love to chat these through, or hear your news, do get in touch.
Story of the Month
Italian fashion line has been trying to manage a crisis caused by an ad campaign that critics called “disrespectful and racist.” Find out how to get your English to Chinese translation right before you hit the headlines from our blog.
21st Century Marketing
Personalized ads attract more attention and last longer in the memory, but research suggests that as consumers learn more about how advertising personalization works, they like it less.
Actual user information may not change hands, but the advertising business model drives company decision making in ways that are ultimately toxic to society.
What’s really killing agencies and holding companies is the declining level of agency fees and billing rates, and the uncontrolled growth of agency workloads.
An executive shuffle and change in strategy – Intel’s decision to gut its in-house shop runs counter to the industry-wide trend of the industry-wide trend of growth in the strategy.
M&C Saatchi’s Asia chief executive officer Richard Morewood tells The Drum the move was part of a growing reinvigoration of the Hong Kong market.
When companies go global, poor translation can be a costly mistake. It’s not just about translating your content. It has to be a high quality, pitch-perfect translation, free of errors.