Globalia - What’s Hot and What's Not in the World of Global Marketing Campaigns

Welcome to the December edition of Globalia. Read on to discover the top stories and must-reads from the past month. We’d love to chat these through, or hear your news, do get in touch.

Story of the Month

Dolce & Gabbana’s China Crisis

Italian fashion line has been trying to manage a crisis caused by an ad campaign that critics called “disrespectful and racist.” Find out how to get your English to Chinese translation right before you hit the headlines from our blog.

21st Century Marketing

Netflix Criticized for Personalized Entertainment Artwork.

Personalized ads attract more attention and last longer in the memory, but research suggests that as consumers learn more about how advertising personalization works, they like it less.

Read more

Facebook, Google & Twitter Sell Access To Our Attention

Actual user information may not change hands, but the advertising business model drives company decision making in ways that are ultimately toxic to society.

Explore more.

Smarter Working

WPP’s Need For Change

What’s really killing agencies and holding companies is the declining level of agency fees and billing rates, and the uncontrolled growth of agency workloads.

Find out more.

Intel Axes Own High-Profile Internal Agency

An executive shuffle and change in strategy – Intel’s decision to gut its in-house shop runs counter to the industry-wide trend of  the industry-wide trend of growth in the strategy.

Read more.

Great Implementation

M&C Saatchi Relaunches In Hong Kong

M&C Saatchi’s Asia chief executive officer Richard Morewood tells The Drum the move was part of a growing reinvigoration of the Hong Kong market.

Explore more.

 

Walmart’s Poor Localisation

When companies go global, poor translation can be a costly mistake. It’s not just about translating your content. It has to be a high quality, pitch-perfect translation, free of errors.

Read more.

Author
Freedman International
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