Globalia - What’s Hot And What's Not In The World Of Global Marketing Campaigns

21 November, 2018 Other Stuff

Welcome to the November edition of Globalia. Read on to discover the top stories and must-reads from the past month. We’d love to chat these through, or hear your news, do get in touch.

Story Of The Month

Ford And WPP Divorce

“The relationship between Ford and GTB was an arranged marriage, two groups of people put together and forced to get along.”  Explore more, here.

21st Century Marketing

Is Your Brand As Authentic As KFC?

Authenticity is not about big budgets and scale. It is about teasing out the story that makes your brand unique and special.  Explore where global vs local marketing can get sticky, here.

Siri: What Will Advertising Sound Like?

The voice boom is coming, so brands need to start shifting their focus: Forget what advertisements in the future will look like – what will they sound like? What are the biggest challenges facing your global marketing team?

Are you working across all media with consistency in messaging and timing?

At Freedman, we believe that independent agencies are the future. Find out how we can help your brand connect with your customers consistently, worldwide. Book a free consultancy.

Smarter Working

Finding The New Agency Model

If those new agencies cannot prove their alternative model is better, will they all wither and die? What does tomorrow’s agency look like? Find out here.

Mondelez Major Marketing Shake Up

The company behind names such as Cadbury, Oreo and Philadelphia has revealed its new marketing strategy based around being “fast, focused and fearless.” Find out more, here.

Do you have access to the right resources at scale when you need it?

We prize agility over process and we value talent over technology. Get in touch with us to find out how we can help your brand thrive, everywhere.

Great Implementation

Global Brands Aren’t Built By Accident

Getting marketing right is perhaps one of the toughest aspects of global business. Achieving success in global marketing requires knowledge and know-how. Find out how to grow your global brand, here.

Under Armour’s English vs Chinese Name

A culturally suitable and daringly creative Chinese name can also massively influence your branding and positioning in the eyes of potential Chinese customers. Make sure your English to Chinese translation is right.

Are you reaching all of your global audience with consistency and local relevance?

Great implementation is the bedrock for effective global campaigns. Get in touch with us today to find out how an implementation agency can help your brand.

What We’re Up To

We’re Hiring

Looking for a change? Join a dynamic organisation that’s having a real impact on today’s global marketing scene. We are on the hunt for top-notch project and account managers. If that sounds like you… Get in touch

Freedman Trends 2019 Needs You!

It’s that time of year again. Over the next few weeks we will be taking a look at the opportunities and obstacles facing the digital marketing world as we compile Freedman Trends 2019. Get in touch and join the discussion.

Freedman Take On Movember

The moustaches are gone! But not for long…This month 9 brave Freedmanites are taking part in Movember. Stay tuned for our weekly hairy updates or donate to the fantastic cause, here.

Freedman & M&C Saatchi Take On A Challenge

Our F.I.T. Winners are back from their trip to Rwanda! The group including agencies such as M&C Saatchi have spent the last week building for local schools in Ruhengeri. What started as a few bricks ended up as a full classroom! Find out how they got on in our new blog post.

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We regulary publish reports, hold events and share best practice. Join our monthly newsletter, keep in touch and be the first to hear about all things global marketing.


We regulary publish reports, hold events and share best practice. Join our monthly newsletter, keep in touch and be the first to hear about all things global marketing.