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As your brand expands globally, it gets more difficult to deliver campaigns consistently and efficiently around the world. In a competitive global context, localisation is your key to achieve local relevance while growing a strong brand – ultimately allowing you to connect with diverse local audiences.

The Freedman Localisation IndexTM will help you assess how your organisation is performing in different areas relating to marketing localisation. It empowers you to make the most of your global marketing, examining everything from your organisation’s cultural competence to your global-to-local model.


You can use the results in a number of ways:

    • Assess your marketing in terms of localisation best practice
    • Get advice on how to optimise your global operation
    • Engage your team in a discussion on localisation needs
    • Pinpoint areas of weakness in your current model


Completing the Freedman Localisation IndexTM is easy, taking no more than 10 minutes of your time. At the end, you will receive bespoke feedback and actionable steps to help your organisation achieve localisation greatness. 

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