Feminism is a creative space, from comedy podcasts, to Insta-feeds full of feminist cakes, repurposed comics and empowering illustrations. This tribe is formed of artistic individuals who deliver impactful content. Brands can embrace this creativity by partnering with feminist creators or by reposting and celebrating the great work being produced.
Take inspiration from global brand Benefit, who invited illustrator Allie Banks to create illustrations celebrating diversity for their 2019 campaign in support of the International Women’s March.
Another campaign worth noting is Apple’s ‘She Creates‘ campaign released in March 2020 in celebration of International Women’s Day. Over the month of March, Apple hosted events in their stores to celebrate how women use Macs to create inspiring work, from music to game development to art. Plus on Apple Podcasts and Apple TV they curated collections celebrating great female storytellers who are changing the narrative around what it means to be a woman (see example to the right).
Of course, it’s important to note that brands show their solidarity with the feminist cause all year round, as opposed to just during the month of International Women’s Day, in order to be truly genuine in their support.