CASE STUDY

Indeed – Better Work for All

D&I

The scene

It’s 2022. Indeed want to ‘champion a world of work where people are hired for what they have to offer, to a diverse base of jobseekers’. Easier said than done, they found. 

To achieve this, they needed to understand the complex cultural, diversity and inclusivity nuances across their core markets: CA (French & English), NL and UK.

The action

Local insight from Freedman in-country experts fed into this campaign which ran initially across the UK (TV & OLV). We supported with scripting to ensure the correct cultural nuances were found, also casting, on-set support and VO.

Freedman delivered

  • Local Insights
  • Cultural Adaptation
  • Worldwide Production

 

Your international campaign partner

Freedman International helps manage large-scale, international campaigns more efficiently and scale up your international marketing if needed. For over 30 years some of the world’s most famous brands have trusted us to work closely with their teams and systems as their global localisation and transcreation partner. Our hands-on management ensures we continually drive efficiencies and improve the cultural fit of campaigns across the world.

Ready for pain-free international campaigns?

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