Fitbit –
A trusted partner and brand guardian

Situation

With 30 million active users, Fitbit is one of the world’s leading technology brands helping people to lead healthier lives. Operating across the US, EMEA, and APAC in highly diverse markets, growing fast has not been without challenges. As an innovative platform brand, Fitbit constantly needs to launch products and promote its platform services to audiences around the world.

In the past, operating via a centralised hub-and-spoke model led to pressures on all teams involved to deliver campaigns on time and within budget.

Solution

Having worked with Fitbit for many years, we have become a reliable extension of their team. We are the flexible problem solver who takes the pressure off in-house teams, and Fitbit’s creative and media agency partners, by collaborating with them from the planning stage to the delivery of campaigns.

To streamline the go-to-market flow for global campaigns, we created a new in-house team structure for Fitbit, and built a bespoke team dedicated to them at Freedman. This solution covered everything from managing multiple stakeholders to producing global campaigns. Our brand ambassadors operate as guardians of the Fitbit brand, ensuring localisation is always consistent, compliant, and of high quality.

Acting as a communication corridor between global and regional teams, we ensure the flow of information, allowing requirements from all sides to be given due consideration.

Outcome

We have helped Fitbit to overcome some impossible challenges and have ensured the on-time launch of many global campaigns. But, most importantly, by acting as an extension of the Fitbit team, we took the time pressure off Fitbit’s global and regional marketing divisions. As a result, we provided them with more time to focus on the future of the brand and its stellar growth journey.

Case study published on The Drum