Account Director – London

 

Department:  Client Services

Reporting to:  Client Services Director

 

ABOUT US

Our modern world is increasingly influenced by international brands and global marketing campaigns. Consumers have access to a variety of media 24/7, and brands want to embrace this opportunity to reach their customers through different channels. That’s where Freedman comes in. Freedman is a global creative production company that helps brands connect with their customers across the globe. We create, produce and adapt multi-media campaigns across markets, languages and channels, including OOH, digital, TV, social, print, and more. With offices in London, New York and Sydney, and over 30 years’ experience, we pride ourselves on being an independent company helping disruptive brands achieve their global potential.

 

ABOUT YOU

WHAT YOU’RE HERE TO DO

Your key responsibilities are:

 

Client Management & Delivery

  • Building strong relationships with clients positioning yourself and the agency as trusted advisors
  • Collaborating with clients to set out project timelines and budgets
  • Holding regular calls and meetings with clients to provide progress updates, driving the direction of projects, and gathering feedback
  • Advising GAD and account managers on account-related issues or challenges.
  • Presenting and articulating our ideas to clients in a digestible and relevant way through delivering a compelling message and explaining the underlying strategy
  • Demonstrating in-depth understanding of client context, competitors, and industry
  • Tracking challenges and success of account in all aspects: projects, client and team relationships, processes, reporting – in order to carry out and present account QBRs internally to senior members of the organisation
  • Tracking challenges and success of account in all aspects: projects, client and team relationships, processes, reporting – in order to carry out and present account QBRs to clients during agency appraisals
  • Carrying out customer surveys to ensure all feedback is taken into account and is addressed appropriately to improve our services to the client
  • Alongside the GAD, managing any procurement discussions or negotiations of rates and existing contracts with clients
  • Working with senior members of the Client Services and Finance team to ensure that all contracts, terms and conditions, and legal documents are in place
  • Keeping abreast of industry trends and devising new, innovative ways and processes to support project delivery

Commercial/Profitability

  • Growing revenue of accounts while maintaining high level of service and excellent team morale
  • Working with senior management to set budgets, monitor costs and profitability, ensuring timely invoicing and payment of fees, and generally overseeing the financial aspect of projects
  • Tracking and managing account forecasts, organising status meetings with Finance team and GAD to ensure all targets are met in sales and GP
  • Collaborating with the senior Client Services team to deliver the Account team’s strategic and financial objectives
  • Understanding and championing the importance of resource management and forward planning
  • In collaboration with senior management, leading commercial discussions on new and existing opportunities with the account.
  • Driving commerciality across the team, ensuring everyone has the appropriate level of financial training and understanding

People/Team Management

  • Setting team goals and vision in collaboration with senior management and communicating these clearly
  • Delegating project work, client responsibilities and tasks in a fair and clear manner
  • Supervising and managing any direct reports in their day-to-day role, providing effective line management
  • Driving personal development and career planning for your team, sharing learnings from projects and providing appropriate learning & development opportunities
  • Facilitating effective collaboration by fostering open, honest, and regular communication within the team and wider agency
  • Motivating, empowering, and inspiring others around you, exemplifying Freedman’s values
  • Driving a positive team culture, remaining calm and positive at all times including stressful situations
  • Identifying resource requirements and participating in the recruitment process as appropriate
  • Being able to gain trust from the team and display clear and effective leadership skills as well as the role model behaviours at your level
  • Managing up the managers: ensuring the right management style is applied to the team, in line with the Freedman vision.

 

WHAT YOU NEED TO KNOW

  • Solid experience in a similar role within a creative/marketing agency
  • A proven track record of delivering high-calibre, award-winning work
  • Significant experience overseeing key client accounts, building successful relationships & rapidly earning client trust
  • Significant experience of driving projects from initial briefing to final product
  • Experience successfully managing expectations across various stakeholders
  • Exceptional attention to detail and/or experience performing output quality control
  • Exceptional written, verbal, and presentation skills