A Better Way

Freedman International was born out of a desire to see global marketing done right


With a background in international business and consulting, founder Kevin Freedman saw there was a gap in the global marketing industry. He saw brilliant creatives on one side building heroic global campaigns. And hard pressed local marketing teams on the other side struggling to make the ideas work on the ground.

Problems with unloved or workable creative, bad translations and technology were rife. As were frustrations, cost over-runs and delays in managing complex multi-lingual projects.

Along with the need for smart people and smart systems, someone had to raise the bar on global marketing implementation. Put simply, he saw that there was a better way to do global marketing.

That better way has been developed over the past 15 years of helping brands make their campaigns work worldwide. It remains at the heart of Freedman International today.