About Us

We help ensure that what your brand
stands for is replicated internationally

View our services

Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

Our global community of cultural experts in 90+ markets provide local insights you can’t get anywhere else. With the support of your dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.

 

Latest

5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

Read more

Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

Read more

What can brands do to improve and harness cultural diversity?

Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

Read more

Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

Read more
D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

Read more

Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

Read more

What can brands do to improve and harness cultural diversity?

Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

Read more

Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

Read more
D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

How can we help you?