Giving your global brand local resonance
About Us
With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensures brand communications are compliant, consistent and culturally relevant. And that is no easy task!
We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:
…and much more
How can we help you?It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Our servicesOver 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
Find out more
A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.
Read moreAchieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.
Read moreWhen we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreIHG launch new Loyalty programme across 22 markets.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreFreedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.
Read moreFreedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.
Read moreTo younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read moreWhat is international localism and what can global marketers do in a deglobalising world?
Read moreA successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.
Read moreAchieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.
Read moreWhen we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreIHG launch new Loyalty programme across 22 markets.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreFreedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.
Read moreFreedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.
Read moreTo younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read moreWhat is international localism and what can global marketers do in a deglobalising world?
Read more