About Us
With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensure brand communications are compliant, consistent and culturally relevant. And that is no easy task!
We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:
…and much more
How can we help you?
It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Our services
Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
Find out moreOur global community of cultural experts in 90+ markets provide local insights you can’t get anywhere else. With the support of your dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
