Giving your global brand local resonance
About Us
With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensure brand communications are compliant, consistent and culturally relevant. And that is no easy task!
We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:
…and much more
How can we help you?It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Our servicesOver 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
Find out more
We don’t want to cause alarm – but there are plenty of opportunities for error when running a global marketing campaign.
Read moreThe data strategy we offer equips brands with the knowledge and insight they need to ensure their messaging strikes a chord locally, while also resonating with global audiences in authentic ways. We help provide cultural context which helps to inform and optimise creative production and global delivery.
Read moreValues, vision, purpose, mission – whatever you call it – you need to know what your brand stands for, which causes it champions and how it can help customers.
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreLocal insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.
Read moreAs consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read moreWe don’t want to cause alarm – but there are plenty of opportunities for error when running a global marketing campaign.
Read moreThe data strategy we offer equips brands with the knowledge and insight they need to ensure their messaging strikes a chord locally, while also resonating with global audiences in authentic ways. We help provide cultural context which helps to inform and optimise creative production and global delivery.
Read moreValues, vision, purpose, mission – whatever you call it – you need to know what your brand stands for, which causes it champions and how it can help customers.
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreLocal insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.
Read moreAs consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more