About Us

We help ensure that what your brand
stands for is replicated internationally

View our services

Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

 

Latest

Why brand marketers need a localisation strategy

As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.

Read more

Make your global assets work harder

To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears. 

Read more

How to efficiently deliver marketing content at scale

Many global marketers state their organisation struggles to execute its

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

The unstoppable power of authenticity

To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

Why brand marketers need a localisation strategy

As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.

Read more

Make your global assets work harder

To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears. 

Read more

How to efficiently deliver marketing content at scale

Many global marketers state their organisation struggles to execute its

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

The unstoppable power of authenticity

To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

How can we help you?