We help ensure that what your brand
stands for is replicated internationally

We don’t want to cause alarm – but there are plenty of opportunities for error when running a global marketing campaign.

The data strategy we offer equips brands with the knowledge and insight they need to ensure their messaging strikes a chord locally, while also resonating with global audiences in authentic ways. We help provide cultural context which helps to inform and optimise creative production and global delivery.

Values, vision, purpose, mission – whatever you call it – you need to know what your brand stands for, which causes it champions and how it can help customers.

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

We ask why today’s global brands need to treat their localisation strategy as a priority.

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Christmas Traditions around the World.

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.