About Us
With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensure brand communications are compliant, consistent and culturally relevant. And that is no easy task!
We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:
…and much more
How can we help you?
It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Our services
Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
Find out moreOur global community of cultural experts in 90+ markets provide local insights you can’t get anywhere else. With the support of your dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.
Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.
Read more
What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman
Read more
Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.
Read more
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.
Read more
Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.
Read more
Freedman International helped build a brand around diversity, inclusion and belonging.
Read more
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.
Read more
What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman
Read more
Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.
Read more
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.
Read more
Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.
Read more
Freedman International helped build a brand around diversity, inclusion and belonging.
Read more
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more