About Us

We help ensure that what your brand
stands for is replicated internationally

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Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

 

Latest

What is insight-driven localisation?

It’s simple – the better you know someone the easier it is to speak to them. An insight-driven approach to localisation helps global brands connect with local audiences, anywhere in the world.

Read more

The power of a network – Freedman International joins Tribe Global

We are delighted to announce that Freedman International will be joining the Tribe Global network; a growing marketing network of independent communications agencies and smart businesses.

Read more

What is marketing’s role in the global ecosystem?

Marketers are tasked with treading carefully through a tricky world while staying true to their core values. In a recent The Drum roundtable discussion, our global strategy director, Matthias Gray, joined four other experts discussing marketing’s current role in the global economy and its responsibility to educate, be empathetic and read the room.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

What is insight-driven localisation?

It’s simple – the better you know someone the easier it is to speak to them. An insight-driven approach to localisation helps global brands connect with local audiences, anywhere in the world.

Read more

The power of a network – Freedman International joins Tribe Global

We are delighted to announce that Freedman International will be joining the Tribe Global network; a growing marketing network of independent communications agencies and smart businesses.

Read more

What is marketing’s role in the global ecosystem?

Marketers are tasked with treading carefully through a tricky world while staying true to their core values. In a recent The Drum roundtable discussion, our global strategy director, Matthias Gray, joined four other experts discussing marketing’s current role in the global economy and its responsibility to educate, be empathetic and read the room.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

How can we help you?