About Us

We help ensure that what your brand
stands for is replicated internationally

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Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

Our global community of cultural experts in 90+ markets provide local insights you can’t get anywhere else. With the support of your dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.

 

Latest

Freedman International launch Local Insight Products to support global brand building

Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey

Read more

Tips to ensure campaigns are accessible across multiple markets

With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.

Read more

Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

Freedman International launch Local Insight Products to support global brand building

Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey

Read more

Tips to ensure campaigns are accessible across multiple markets

With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.

Read more

Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

How can we help you?