About Us

We help ensure that what your brand
stands for is replicated internationally

View our services

Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

 

Latest

Three ways to increase agility across your localisation process

A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.

Read more

Are you growing your brand in the right way in every market?

Achieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.

Read more

Overcome these four key obstacles to streamline your localisation process

When we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Meta launch ‘Value Campaign’

Freedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.

Read more

Freedman’s Marketing Localisation Index

Freedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.

Read more

The unstoppable power of authenticity

To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

Three ways to increase agility across your localisation process

A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.

Read more

Are you growing your brand in the right way in every market?

Achieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.

Read more

Overcome these four key obstacles to streamline your localisation process

When we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Meta launch ‘Value Campaign’

Freedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.

Read more

Freedman’s Marketing Localisation Index

Freedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.

Read more

The unstoppable power of authenticity

To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.

Read more

Global Trends – Deglobalisation

What is international localism and what can global marketers do in a deglobalising world?

Read more

How can we help you?