About Us

We help ensure that what your brand
stands for is replicated internationally

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Our expertise

With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensures brand communications are compliant, consistent and culturally relevant. And that is no easy task!

Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

Product launches
Seasonal campaigns
Policy
Training
Internal communications
Loyalty programmes
Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

Our global community of cultural experts in 90+ markets provide local insights you can’t get anywhere else. With the support of a dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.
We are also proud members of the Tribe Global network; a growing network of independent communications agencies in over 80 cities around the world.

I am very pleased with the service from Freedman. They introduced many timesaving processes and improved the efficiency of the operation on our behalf. We find them very easy to deal with and very soon they have become an extension of our marketing department.

Inflight Materials and Logistics Manager

Swiss

We are currently in the midst of a planning cycle and have Freedman coordinating that – all the agencies involved, working through Freedman’s leadership.

Fitbit EMEA

Fitbit

The benefits of working with Freedman are three-fold: allowing our creative agencies to focus on their core skills, delivering measurable cost savings and increased speed to market, improved process and efficiency.

European Communications Director

Electronic Arts

Freedman move mountains for us!

Fitbit

We have worked closely on how to improve processes, embraced new ways of working and built trust to get the best work to market.

Global Direct Marketing Manager

IHG

We work in a fast-paced environment and things change quickly – it’s great to work with an agency that understands this and works with us on the impacts of these changes.

Fitbit

We can launch coordinated marketing programmes in multiple markets, going live at the exact same moment. That for me is the value of using Freedman – it gives us complete control over our markets.

Global Digital Project Manager

Shell

Latest

Three ways to increase agility across your localisation process

A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.

Are you growing your brand in the right way in every market?

Achieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.