About Us

We help ensure that what your brand
stands for is replicated internationally

View our services

Supporting brands achieve their localisation goals

We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:

  • Product launches
  • Seasonal campaigns
  • Policy
  • Training
  • Internal communications
  • Loyalty programmes
  • Global events

…and much more

How can we help you?

Prioritising your localisation strategy

It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.

Our services

Setting your brand up for success

Over 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.

Find out more

Giving your global brand local resonance

 

Latest

Managing your brand’s reputation in international markets

We don’t want to cause alarm – but there are plenty of opportunities for error when running a global marketing campaign.

Read more

Freedman International’s 4 Fail-Safe Ways to Capturing a Global Audience

The data strategy we offer equips brands with the knowledge and insight they need to ensure their messaging strikes a chord locally, while also resonating with global audiences in authentic ways. We help provide cultural context which helps to inform and optimise creative production and global delivery.

Read more

Authentically communicate brand purpose across multiple markets

Values, vision, purpose, mission – whatever you call it – you need to know what your brand stands for, which causes it champions and how it can help customers.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

Advancing Fitbit’s LGBTQ+ inclusion in advertising

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

Managing your brand’s reputation in international markets

We don’t want to cause alarm – but there are plenty of opportunities for error when running a global marketing campaign.

Read more

Freedman International’s 4 Fail-Safe Ways to Capturing a Global Audience

The data strategy we offer equips brands with the knowledge and insight they need to ensure their messaging strikes a chord locally, while also resonating with global audiences in authentic ways. We help provide cultural context which helps to inform and optimise creative production and global delivery.

Read more

Authentically communicate brand purpose across multiple markets

Values, vision, purpose, mission – whatever you call it – you need to know what your brand stands for, which causes it champions and how it can help customers.

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Unlocking the Spanish market with local insights

Read more

Advancing Fitbit’s LGBTQ+ inclusion in advertising

Read more

Christmas Traditions from around the World

Christmas Traditions around the World.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

How can we help you?