We help ensure that what your brand
stands for is replicated internationally

It’s simple – the better you know someone the easier it is to speak to them. An insight-driven approach to localisation helps global brands connect with local audiences, anywhere in the world.

We are delighted to announce that Freedman International will be joining the Tribe Global network; a growing marketing network of independent communications agencies and smart businesses.

Marketers are tasked with treading carefully through a tricky world while staying true to their core values. In a recent The Drum roundtable discussion, our global strategy director, Matthias Gray, joined four other experts discussing marketing’s current role in the global economy and its responsibility to educate, be empathetic and read the room.

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

We ask why today’s global brands need to treat their localisation strategy as a priority.

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

This report details everything from campaign planning, to creative adaptation and local market compliance.