We help ensure that what your brand
stands for is replicated internationally

As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.

To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears. 

Many global marketers state their organisation struggles to execute its

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

We ask why today’s global brands need to treat their localisation strategy as a priority.

IHG launch new Loyalty programme across 22 markets.

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.

What is international localism and what can global marketers do in a deglobalising world?

Christmas Traditions around the World.