Giving your global brand local resonance
About Us
With over 30 years’ experience we know how to deliver best-in-class global communication that enables brands to scale. We provide an approach that ensure brand communications are compliant, consistent and culturally relevant. And that is no easy task!
We help global brands across multiple industries ensure all their brand communications are culturally relevant. Marketing programmes we cover, include:
…and much more
How can we help you?It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Our servicesOver 30 years’ experience helping brands navigate international growth has enabled us to craft best-in-class processes distilled into six essential stages covering everything you need to deliver compliant, consistent and culturally relevant campaigns.
Find out more
As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read moreTo maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read moreMany global marketers state their organisation struggles to execute its
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreIHG launch new Loyalty programme across 22 markets.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreTo younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read moreWhat is international localism and what can global marketers do in a deglobalising world?
Read moreAs a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read moreTo maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read moreMany global marketers state their organisation struggles to execute its
Read moreFitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read moreIn this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read moreWe ask why today’s global brands need to treat their localisation strategy as a priority.
Read moreIHG launch new Loyalty programme across 22 markets.
Read moreFreedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read moreTo younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read moreWhat is international localism and what can global marketers do in a deglobalising world?
Read more