Your global audience’s perception of your brand is filtered through a host of micro experiences, shaped by unique cultural factors. Getting the local right is difficult and, in today’s hyperconnected world, getting it wrong can go instantly global. It’s challenging but we can help you through it.
Protecting your brand worldwide
As your global brand guardian, we provide expert advice and worldwide brand governance to ensure that your campaigns are consistent and compliant.
At the same time, our team of global creative production experts deliver powerful, localised assets informed by genuine cultural insights.
Prioritising your localisation strategy
It’s never too early to make sure that your content is culturally appropriate and to plan for its efficient delivery. To achieve that, we work in close collaboration with your in-house teams and outside agencies from day one.
Knowing that we have a trusted team at Freedman who work diligently with all our other partners – as well as us – makes life much easier.
Gary Merill, Digital Creative Producer, Supercell
Freedman’s service has meant savings of up to 35%, with assets reaching markets faster, and with much better brand consistency.
Ian McGregor, EA Senior Director Consumer, Electronic Arts
I’ve got nothing but wonderful things to say about their service level and their response times. It’s what we need it to be as a global company.
Kevin Hickey, Lifecycle Manager, US, IHG
Giving your global brand local resonance
Our global community of cultural experts in 95+ markets provide local insights you can’t get anywhere else. With the support of your dedicated team of linguists, strategists, and in-market brand ambassadors, your campaign will be right first time, however diverse your audience.
Your independent global creative production partner
Not tied to any network, you can rely on us to offer objective advice and a fresh perspective. We’re comfortable working in collaboration with your in-house teams and other agencies to deliver hyper-relevant creative adaptation, transcreation and localisation.
Building a team of experts around you
One size does not fit all. We tailor our services to your brand and assign a team of people with the expertise you need, rather than relying on automated algorithms or inflexible processes. We’ve been bringing the human touch to successful client relationships for over 30 years.