ABOUT US

A little bit about us

Our DNA

What’s it like to work with the Freedman team?

Personable

Good listeners; empathetic; friendly and easy to work with.

Expert

Worldly, know the right solutions; we give well timed advice; we are plain-speaking, confident but not arrogant.

Practical

We get stuff done; pragmatic, provide solutions, time efficient.

What we believe

Getting the global-local model right requires collaboration, insight and the ability to expertly execute across all media, channels and markets. You don’t need the expense of a network agency to create and deliver global content and campaigns – you are wasting money and time.

We work best with companies who value their brand and who want to invest in better ways of working.

We value talent over technology – we don’t build software, we are tech agnostic, finding and using the best tools on the market.

We don’t believe in best practice – it’s limiting. We believe in better practice and finding better ways – that’s unlimited.

We believe an ecosystem of talent is most effective and scalable – you don’t need an office in every city to be global today.

We are open about mistakes and learn from them, we have a no blame culture.

We believe small teams move fast, so we foster a lab not factory environment – lab work is exciting; labs foster breakthrough thinking, agility and innovation.

End-to-end care for every international campaign

International campaigns are usually complex and often stressful. We make it our job to deal with the detail and iron out the issues. Using our International Capability Scaling ™ model we ensure your processes get tighter, your brand stronger and your goals closer. Here’s how:

01

360 Process Review

Our first priority is to understand your current set-up. Your global marketers, local teams and the agencies you work with — and the processes, tools and tech you use. We’ve seen many different set-ups, so we use all our experience to optimise yours for smooth delivery of complex international campaigns.

About Freedman - stage 2
02

Campaign Management

You are always in safe hands. As you dedicated localisation and transcreation partner, a dedicated Freedman team will foresee and prevent problems, own campaign delivery, streamline the workflow and ease day-to-day pressures.

They are there to help you map out the most efficient ways of working and timelines, then follow through at every stage of the project, hitting each milestone and all local deadlines.

About Freedman - stage 3
03

Brand Guardianship

As global brand guardians, we provide expert advice to ensure your campaigns are consistent and compliant, in every market. We ensure brand frameworks and guidelines are followed, licensing and usage rights obtained, and all digital assets properly managed. Most importantly, all parts of the Freedman team go through a brand induction so they fully understand your brand essence, right from the start.

About Freedman - stage 4
04

Cultural Insight, Adaptation & Transcreation

Our global network of experts will help you navigate and localise central campaigns, advising on cultural intricacies and advertising regulations. They assess the appropriateness of creative concepts, actioning our creative localisation services. They  adapt, translate and transcreate. They make talent recommendations for local markets. This is how we make your brand native in every market.

About Freedman - stage 5
05

Worldwide Production &  Delivery

Our experienced teams produce and deliver assets to the highest standard to media owners around the world – always compliant, always on brand. It’s guaranteed delivery with flexible, scalable creative production to meet your changing needs. And you can relax knowing live dates are hit across all media and markets.

About Freedman - stage 6
06

Scaling Transformation

Many of our clients have been with us well over 5 years. They have reaped the benefits of our International Capability Scaling, which sees a cycle of review and refinement after each campaign, so that international campaign performance improves year-on-year. Bringing bigger and better campaigns that are faster and more economical.

01

360 Process Review

Our first priority is to understand your current set-up. Your global marketers, local teams and the agencies you work with — and the processes, tools and tech you use. We’ve seen many different set-ups, so we use all our experience to optimise yours for smooth delivery of complex international campaigns.

About Freedman - stage 2
02

Campaign Management

You are always in safe hands. As you dedicated localisation and transcreation partner, a dedicated Freedman team will foresee and prevent problems, own campaign delivery, streamline the workflow and ease day-to-day pressures.

They are there to help you map out the most efficient ways of working and timelines, then follow through at every stage of the project, hitting each milestone and all local deadlines.

About Freedman - stage 3
03

Brand Guardianship

As global brand guardians, we provide expert advice to ensure your campaigns are consistent and compliant, in every market. We ensure brand frameworks and guidelines are followed, licensing and usage rights obtained, and all digital assets properly managed. Most importantly, all parts of the Freedman team go through a brand induction so they fully understand your brand essence, right from the start.

About Freedman - stage 4
04

Cultural Insight, Adaptation & Transcreation

Our global network of experts will help you navigate and localise central campaigns, advising on cultural intricacies and advertising regulations. They assess the appropriateness of creative concepts, actioning our creative localisation services. They  adapt, translate and transcreate. They make talent recommendations for local markets. This is how we make your brand native in every market.

About Freedman - stage 5
05

Worldwide Production &  Delivery

Our experienced teams produce and deliver assets to the highest standard to media owners around the world – always compliant, always on brand. It’s guaranteed delivery with flexible, scalable creative production to meet your changing needs. And you can relax knowing live dates are hit across all media and markets.

About Freedman - stage 6
06

Scaling Transformation

Many of our clients have been with us well over 5 years. They have reaped the benefits of our International Capability Scaling, which sees a cycle of review and refinement after each campaign, so that international campaign performance improves year-on-year. Bringing bigger and better campaigns that are faster and more economical.

Our network of global experts

Our global community of experts across 90+ markets provide local expertise to ensure your campaign will be right first time, however diverse your audience.

Freedman Strategy, Creative and Cultural Network Freedman Hubs MAP KEY
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