If you’re working on global marketing campaigns, you’ll understand the challenge of getting the right words to the right people on a worldwide scale. It’s one thing getting the message straight on home turf, it’s quite another to get that message to land with impact in many languages and in multiple territories. This guide will help you get a handle on translation for your global projects. From getting the right translator for the job, to making sure your creative works in the local market, and from headlines to video translation this guide will help you run your project successfully.
You’ll find practical tips on managing your budget, understanding which languages your campaign needs to target and knowing the best tools to use. Plus, there’s invaluable advice on coordinating the job and the many people involved in it, written by a team with thousands of successful translation projects for big brand names under their belts.
We hope it helps you make translation work better for your global campaigns.