Brand owners trust us
Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant.
Connect with local audiences.
Grow your brand globally.
We help ensure that what your brand stands for is replicated internationally.
Our local teams use cultural insights to make sure your marketing communications really connect with local target audiences, while keeping your brand consistent around the world.
Check out our workUnderstand your customers
We provide you with cultural insights to ensure you connect with your customers in every market in an authentic and meaningful way. Ensure all brand communications are adapted for local audiences, making your brand native in every market.
Find out more
Protect your brand worldwide
We take your brand personally… simply being correct in-market is not enough – our dedicated Brand Guardians ensure your brand values, personality and creative is on point in every market.
Find out more
Never get lost in translation
Our expert talent team match every client with the right linguist for their brand ensuring authentic and effective communication.
Find out more
Live where your customers live
Speak to your customers through channels which encourage the best possible connection with your brand. We manage the full production process ensuring all assets are compliant and timelines are hit across all media and markets.
Find out more
Let us take the pressure
You are in safe hands. Your Client Management teams foresee and prevent problems, own campaign delivery, streamline work and ease day-to-day pressures.
Find out more
Latest
Why brand marketers need a localisation strategy
As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read more
Make your global assets work harder
To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read more
How to efficiently deliver marketing content at scale
Many global marketers state their organisation struggles to execute its
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Managing a Loyalty Programme relaunch for IHG
IHG launch new Loyalty programme across 22 markets.
Read more
Unlocking the Spanish market with local insights
Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read more
The unstoppable power of authenticity
To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read more
Global Trends – Deglobalisation
What is international localism and what can global marketers do in a deglobalising world?
Read more
Why brand marketers need a localisation strategy
As a global marketer, you’re always looking for ways to maximise your budgets and achieve more impact with less spend. Adopting a localisation strategy can help you achieve this – by taking your global campaign and adapting it for local markets.
Read more
Make your global assets work harder
To maximise marketing budgets, you need to minimise the risk of global campaigns being locally ineffective or unused. Here’s how to ensure creative hits the mark wherever it appears.
Read more
How to efficiently deliver marketing content at scale
Many global marketers state their organisation struggles to execute its
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Managing a Loyalty Programme relaunch for IHG
IHG launch new Loyalty programme across 22 markets.
Read more
Unlocking the Spanish market with local insights
Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.
Read more
The unstoppable power of authenticity
To younger generations, "authenticity" represents more than just a trendy term; it embodies a lifestyle centred on trustworthiness and sincerity.
Read more
Global Trends – Deglobalisation
What is international localism and what can global marketers do in a deglobalising world?
Read more