Brands and production companies can still organise product shoots (for stills or video) with relative ease by using a private, at-home studio. Photographers and videographers often have their own equipment or can easily rent it from specialised companies, who will post it to their home studios following current safety regulations. So as long as models aren’t involved, products shoots can take place in isolation. Similarly for audio, voiceover can be recorded in the actors’ home by posting the necessary equipment.
And if you do require product shots with models, brands can make this happen at home too. Just look at Zara’s website and social content right now (example to the left). They’re getting their models to shoot the Spring/Summer 20 collection in their homes. Think models posing on their beds and on their sofas, with their pot plants and cups of tea. The overall effect is relevant, reactive content that feels authentic and fun.