Connect with local audiences.
Grow your brand globally.

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Understand your customers

We provide you with cultural insights to ensure you connect with your customers in every market in an authentic and meaningful way. Ensure all brand communications are adapted for local audiences, making your brand native in every market.

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Protect your brand worldwide

We take your brand personally… simply being correct in-market is not enough – our dedicated Brand Guardians ensure your brand values, personality and creative is on point in every market.

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Never get lost in translation

Our expert talent team match every client with the right linguist for their brand ensuring authentic and effective communication.

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Live where your customers live

Speak to your customers through channels which encourage the best possible connection with your brand. We manage the full production process ensuring all assets are compliant and timelines are hit across all media and markets.

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Let us take the pressure

You are in safe hands. Your Client Management teams foresee and prevent problems, own campaign delivery, streamline work and ease day-to-day pressures.

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Latest

Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

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5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

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Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

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How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

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brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

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dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

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Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

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Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

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D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

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Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

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A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

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The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

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Three takeaways from Cannes Lions 2022

With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival

Read more

5 Minutes with… Jess Nel Wafaquani-Lavill

Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.

Read more

Instability and decentralization:
strategists on marketing’s new risks and rewards

What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets

Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.

Read more

Fitbit – Welcome back, Stay well

Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.

Read more
D&I

Leading Online Recruitment Company – Job seeker global diversity & Inclusion project

Freedman International helped build a brand around diversity, inclusion and belonging.

Read more

Global Brand Purpose: Embracing The New Cultural Era

As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.

Read more

A Better Way To Make Translation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

The Global Campaign Workbook: A Practical Guide To Running International Campaigns

This report details everything from campaign planning, to creative adaptation and local market compliance.

Read more

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