Helping brands really connect with local target audiences

At Freedman we ensure that what your brand stands for is replicated internationally.
Our local teams use cultural insights to make sure your marketing communications really connect with local target audiences, while keeping your brand consistent around the world.

Is your marketing localisation working?

Freedman’s Marketing Localisation Index (MLI) is an online tool to help you to evaluate if your global-to-local marketing is best-in-class. Complete a 3-minute survey and you’ll receive a bespoke report with actionable steps to help your organisation optimise its current marketing localisation model.

Key advantages of partnering with us

Insight-driven localisation ensures that all brand communications are adapted for local audiences, leading to hyper-relevance in market.

Global brand guardian to maintain global brand consistency and apply best practices across countries.

An independent agency giving you objective advice, whilst bridging collaboratively between your media and creative agencies.

Guaranteed delivery with flexible, scalable production. Ensuring all live dates are hit across all media and markets.

Expert project teams that foresee and prevent problems, own campaign delivery, streamline work, empower brand managers and ease day-to-day pressures.

Delivering cost savings through creative decoupling, multi-market consolidation and production automation.

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Be part of the conversation

Our Global Marketers’ Club offers a forum for members to exchange ideas andexperiences and a platform for industry specialists.

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Marketing Localisation Agency
Marketing localisation agency
A lot of our challenges are not unique to us, and it was reassuring in many ways.
Adam Kanter, Campaign Media Management Lead, Europe, Middle East, and Africa, Uber