Brand owners trust us
Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant.
Connect with local audiences.
Grow your brand globally.
We help ensure that what your brand stands for is replicated internationally.
Our local teams use cultural insights to make sure your marketing communications really connect with local target audiences, while keeping your brand consistent around the world.
How can we help you?
Understand your customers
We provide you with cultural insights to ensure you connect with your customers in every market in an authentic and meaningful way. Ensure all brand communications are adapted for local audiences, making your brand native in every market.
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Protect your brand worldwide
We take your brand personally… simply being correct in-market is not enough – our dedicated Brand Guardians ensure your brand values, personality and creative is on point in every market.
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Never get lost in translation
Our expert talent team match every client with the right linguist for their brand ensuring authentic and effective communication.
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Live where your customers live
Speak to your customers through channels which encourage the best possible connection with your brand. We manage the full production process ensuring all assets are compliant and timelines are hit across all media and markets.
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Let us take the pressure
You are in safe hands. Your Client Management teams foresee and prevent problems, own campaign delivery, streamline work and ease day-to-day pressures.
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Latest
Freedman International launch Local Insight Products to support global brand building
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
Tips to ensure campaigns are accessible across multiple markets
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
Three takeaways from Cannes Lions 2022
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
Freedman International launch Local Insight Products to support global brand building
Freedman have launched a suite of four new Local Insight Products (Explore, Belong, Communicate & Validate) designed to support global marketers at every stage of their brand’s localisation journey
Read more
Tips to ensure campaigns are accessible across multiple markets
With at least 15% (according to the world bank group) of the worldwide population stated to have an accessibility issue, brands need to start thinking about how their campaigns are accessible in every market, channel and for everyone.
Read more
Three takeaways from Cannes Lions 2022
With Cannes Lions feeling like a distant memory, Kevin Freedman, CEO & Founder of Freedman International shares his three takeaways from the Festival
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more