Connect with local audiences.
Grow your brand globally.

Find out more

Understand your customers

We provide you with cultural insights to ensure you connect with your customers in every market in an authentic and meaningful way. Ensure all brand communications are adapted for local audiences, making your brand native in every market.

Find out more

Protect your brand worldwide

We take your brand personally… simply being correct in-market is not enough – our dedicated Brand Guardians ensure your brand values, personality and creative is on point in every market.

Find out more

Never get lost in translation

Our expert talent team match every client with the right linguist for their brand ensuring authentic and effective communication.

Find out more

Live where your customers live

Speak to your customers through channels which encourage the best possible connection with your brand. We manage the full production process ensuring all assets are compliant and timelines are hit across all media and markets.

Find out more

Let us take the pressure

You are in safe hands. Your Client Management teams foresee and prevent problems, own campaign delivery, streamline work and ease day-to-day pressures.

Find out more

Deep experience supporting Fortune 500 brands for over 30 years

Meta logo
Electronic Arts logo
IHG Logo
Oracle logo
Twitch logo
Degreed logo
Supercell logo
Checkout.com Logo
Swiss logo

Latest

Three ways to increase agility across your localisation process

A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.

Read more

Are you growing your brand in the right way in every market?

Achieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.

Read more

Overcome these four key obstacles to streamline your localisation process

When we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Meta launch ‘Value Campaign’

Freedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.

Read more

Freedman’s Marketing Localisation Index

Freedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

A Better Way To Make Localisation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

Three ways to increase agility across your localisation process

A successful localisation strategy must look beyond translation if a brand or business is to maintain cultural relevance and local engagement wherever it appears in the world. Here’s how to ensure your global-to-local model is efficient and effective.

Read more

Are you growing your brand in the right way in every market?

Achieving impact on a global scale. It’s a business objective held by brand marketers around the world. But translating a global strategy into local campaigns that resonate with audiences is a communications challenge to take seriously. After all, what works in APAC might not be appropriate for EMEA. Here we look at how you can grow your brand in multiple markets by adopting the right operational approach.

Read more

Overcome these four key obstacles to streamline your localisation process

When we talk about localisation, implementation or adaptation, we don’t just mean translation. We’re talking about planning and managing a project from ideation through to activation

Read more

How Fitbit and Freedman Harnessed the Power of Optimism

Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign

Read more
brands in the era of cultural competence

The challenges faced by global brands in the era of cultural competence

In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.

Read more
dragon reflecting how localisation captures local culture

Why insight-driven localisation is a must for today’s global brands

We ask why today’s global brands need to treat their localisation strategy as a priority.

Read more

Managing a Loyalty Programme relaunch for IHG

IHG launch new Loyalty programme across 22 markets.

Read more

Unlocking the Spanish market with local insights

Freedman are delighted to have supported a leading recruitment company with the launch of their Unlocking the Spanish market with local insights campaign.

Read more

Meta launch ‘Value Campaign’

Freedman are delighted to have supported Meta with the launch of their ‘Value Campaign’ campaign.

Read more

Freedman’s Marketing Localisation Index

Freedman's Marketing Localisation Index tool will help you assess how your brand is performing in different areas relating to global marketing localisation, helping you to execute marketing campaigns efficiently worldwide.

Read more

5 pillars of effective multicultural advertising

Local insight is a global brand's superpower. Explore how to maximise on this through the 5 pillars of effective creativity.

Read more

A Better Way To Make Localisation Work For Global Campaigns

Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.

Read more

Find out how we can help.