Brand owners trust us
Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant.
Connect with local audiences.
Grow your brand globally.
We help ensure that what your brand stands for is replicated internationally.
Our local teams use cultural insights to make sure your marketing communications really connect with local target audiences, while keeping your brand consistent around the world.
How can we help you?
Understand your customers
We provide you with cultural insights to ensure you connect with your customers in every market in an authentic and meaningful way. Ensure all brand communications are adapted for local audiences, making your brand native in every market.
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Protect your brand worldwide
We take your brand personally… simply being correct in-market is not enough – our dedicated Brand Guardians ensure your brand values, personality and creative is on point in every market.
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Never get lost in translation
Our expert talent team match every client with the right linguist for their brand ensuring authentic and effective communication.
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Live where your customers live
Speak to your customers through channels which encourage the best possible connection with your brand. We manage the full production process ensuring all assets are compliant and timelines are hit across all media and markets.
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Let us take the pressure
You are in safe hands. Your Client Management teams foresee and prevent problems, own campaign delivery, streamline work and ease day-to-day pressures.
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Latest
5 Minutes with… Jess Nel Wafaquani-Lavill
Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.
Read more
Instability and decentralization:
strategists on marketing’s new risks and rewards
What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman
Read more
What can brands do to improve and harness cultural diversity?
Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets
Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.
Read more
Fitbit – Welcome back, Stay well
Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.
Read more
Leading Online Recruitment Company – Job seeker global diversity & Inclusion project
Freedman International helped build a brand around diversity, inclusion and belonging.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more
5 Minutes with… Jess Nel Wafaquani-Lavill
Jess joined Freedman International as a Transcreation Executive in 2021. Jess shares the intriguing aspects of her role in the transcreation process, her knowledge of linguistic and cultural insights and her passion for different cultures. A self-confessed country girl at heart, Jess also shares what she loves to do in her free time.
Read more
Instability and decentralization:
strategists on marketing’s new risks and rewards
What is the one change on the horizon that marketers should be planning around? was the topic at a recent roundtable with The Drum attended by Matthias Gray, Strategy Director at Freedman
Read more
What can brands do to improve and harness cultural diversity?
Freedman’s strategy director Matthias Gray explores the makeup of cultural diversity, covering the four main types of diversity, and the role it plays in effective brand communications and in wider social cohesion.
Read more
How Fitbit and Freedman Harnessed the Power of Optimism
Fitbit’s Head of Marketing Lucy Sheehan and Freedman’s global creative director Adam Buxton reflect on how the health and fitness brand tapped into a cultural moment to deliver a warm and inclusive “Welcome back, Stay well” campaign
Read more
The challenges faced by global brands in the era of cultural competence
In this blog, we examine the opportunities and challenges faced by marketers in the new cultural era. We also argue why brands need to make cultural competence an integral part of their campaign process.
Read more
Why insight-driven localisation is a must for today’s global brands
We ask why today’s global brands need to treat their localisation strategy as a priority.
Read more
Fitbit launch Spring campaign ‘Feel Your Power’ in 5 markets
Freedman are delighted to have supported FitBit with the launch of their Spring global campaign.
Read more
Fitbit – Welcome back, Stay well
Freedman International helped Fitbit to drive a renewed sense of optimism after the UK Covid lockdown.
Read more
Leading Online Recruitment Company – Job seeker global diversity & Inclusion project
Freedman International helped build a brand around diversity, inclusion and belonging.
Read more
Global Brand Purpose: Embracing The New Cultural Era
As consumers worldwide increasingly demand that brands contribute to positive social change, we look at how you can make your purpose resonate locally.
Read more
A Better Way To Make Translation Work For Global Campaigns
Our expert linguists explain how to fine-tune your translation, transcreation and localisation process.
Read more
The Global Campaign Workbook: A Practical Guide To Running International Campaigns
This report details everything from campaign planning, to creative adaptation and local market compliance.
Read more