We are insight-driven localisation experts, helping you to speak to any audience, anywhere in the world. To make that happen we draw on a unique breadth of local cultural understanding across brand, corporate, and employee communications and over 30 years of practical experience in global creative production and delivery.
In under 5 minutes discover actionable steps your company can take to optimise its current marketing localisation model. Assessing your global marketing and localisation performance across five pillars, the Marketing Localisation Index (MLI) by Freedman International is the first step to unlocking your brand potential.
Insight-driven localisation ensures that all brand communications are adapted for local audiences, leading to hyper-relevance in market.
Global brand guardian to maintain global brand consistency and apply best practices across countries.
An independent agency giving you objective advice, whilst bridging collaboratively between your media and creative agencies.
Guaranteed delivery with flexible, scalable production. Ensuring all live dates are hit across all media and markets.
Expert project teams that foresee and prevent problems, own campaign delivery, streamline work, empower brand managers and ease day-to-day pressures.
Delivering cost savings through creative decoupling, multi-market consolidation and production automation.
Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant.
In May 2021, Fitbit welcomed us back with a message of optimism in its latest UK campaign for Fitbit Sense. Developed by Freedman, the OOH campaign promoted the advanced health smartwatch Fitbit Sense, while being contextually sensitive and relevant. Through a warm and positive “Welcome back, Stay well” message, adapted depending on media placement…
Every year, the Independent Agency Awards are an opportunity to recognise the exceptional creativity, resilience and agility provided by independent agencies. The IAA awards bring together experts from both sides of the creative fence, with 50% of judges working client side and 50% agency side. This year, three Freedman experts were selected to judge the IAA…
Freedman CEO Kevin Freedman and Fitbit Head of Marketing Lucy Sheehan discussed the Power of Local at MAD//Fest London on 7th July 2021. Lucy shared her experience of working for Fitbit at Google, both on a regional and local level, providing practical advice on how to grow and expand a brand in new territory. Kevin shared his thoughts on how modern brands…
Checkout.com has chosen Freedman as localisation partner to support them in their spectacular global expansion. Crowned Europe’s top unicorn, Checkout.com has become a leader in the Fintech space. Freedman is here to help them globalise their marketing campaigns efficiently, while ensuring they remain culturally sensitive and relevant…
As part of Freedman’s commitment to making practical changes for the planet, Freedman joins the Ad Net Zero movement. Ad Net Zero Supporters are dedicated to reducing the carbon impact of advertising to real net zero by the end of 2030, through concrete changes in advertising operations. Over the next 12 months, Freedman will be taking effective measures to put the Ad Net Zero Action Plan into practice, by reviewing our ways of working and…
In a complex world, made more complicated by the global pandemic, marketers must consider the implications of global and local culture on their brand communications. To help brands get it right, Freedman is taking a new approach to global creative production with an emphasis on building local insight into every stage of the campaign process. Freedman’s global community of cultural experts provides an understanding of diverse local audiences…
Freedman is evolving, with a new focus on insight-driven localisation. To support the leadership team in this new chapter of the Freedman story, Andrew Marsden joins as non-executive chairman. With more than 30 years’ experience in providing strategic and marketing counsel to agencies and brands, Andrew is a highly revered and awarded marketing figure. Having worked in-house for some of the world’s biggest brands, including Britvic…
To help clients better connect with local audiences in a fast-changing world, Freedman is evolving. Our core mission remains the same – to localise, produce and deliver powerful brand communications worldwide – but we are extending our strategic and creative offering, with a focus on insight-driven localisation. Freedman has appointed two industry experts to build these new capabilities. Adam Buxton joins as Global Creative Director…
Freedman International’s Head of Production, Neil Carter, talks about his love for tackling challenges, working to tight deadlines and the importance of always learning.
Neil started his career as a studio junior, where he learnt everything from the ground up, which he believes is the only way to really learn the craft. After 38 years in the industry, he’s never looked back. He shares with us how he got started…
Alex recently joined Freedman International as a Senior Project Manager, working across multiple accounts. He talks about the importance of a positive attitude, treating others how you’d like to be treated and his New Year’s resolutions.
Martin recently joined Freedman International as an HR Director. He talks about his background working with digital, tech and creative agencies, importance of a practical approach and why he picked up drums in lockdown.
Janas started her career as a production assistant in a 3D animation company and has had many different roles in the advertising industry since. She shares the most interesting projects she’s worked on across her career and what advice she’d give to someone wishing to become a producer.
Our Global Marketers’ Club offers a forum for members to exchange ideas andexperiences and a platform for industry specialists.
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A lot of our challenges are not unique to us, and it was reassuring in many ways.Adam Kanter, Campaign Media Management Lead, Europe, Middle East, and Africa, Uber