At Freedman we ensure that what your brand stands for is replicated internationally.
Our local teams use cultural insights to make sure your marketing communications really connect with local target audiences, while keeping your brand consistent around the world.
Freedman’s Marketing Localisation Index (MLI) is an online tool to help you to evaluate if your global-to-local marketing is best-in-class. Complete a 3-minute survey and you’ll receive a bespoke report with actionable steps to help your organisation optimise its current marketing localisation model.
Insight-driven localisation ensures that all brand communications are adapted for local audiences, leading to hyper-relevance in market.
Global brand guardian to maintain global brand consistency and apply best practices across countries.
An independent agency giving you objective advice, whilst bridging collaboratively between your media and creative agencies.
Guaranteed delivery with flexible, scalable production. Ensuring all live dates are hit across all media and markets.
Expert project teams that foresee and prevent problems, own campaign delivery, streamline work, empower brand managers and ease day-to-day pressures.
Delivering cost savings through creative decoupling, multi-market consolidation and production automation.
Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant.
Naomi Hama, MD for Freedman APAC shares her three takeaways from the B2B Marketing Leaders Forum APAC 2022 in Sydney including tips on the successful management of campaigns across APAC and HQ, and how humanising customers is becoming increasingly important in B2B marketing.
In May 2021, Fitbit welcomed us back with a message of optimism in its latest UK campaign for Fitbit Sense. Developed by Freedman, the OOH campaign promoted the advanced health smartwatch Fitbit Sense, while being contextually sensitive and relevant. Through a warm and positive “Welcome back, Stay well” message, adapted depending on media placement…
Checkout.com has chosen Freedman as localisation partner to support them in their spectacular global expansion. Crowned Europe’s top unicorn, Checkout.com has become a leader in the Fintech space. Freedman is here to help them globalise their marketing campaigns efficiently, while ensuring they remain culturally sensitive and relevant…
As part of Freedman’s commitment to making practical changes for the planet, Freedman joins the Ad Net Zero movement. Ad Net Zero Supporters are dedicated to reducing the carbon impact of advertising to real net zero by the end of 2030, through concrete changes in advertising operations. Over the next 12 months, Freedman will be taking effective measures to put the Ad Net Zero Action Plan into practice, by reviewing our ways of working and…
In a complex world, made more complicated by the global pandemic, marketers must consider the implications of global and local culture on their brand communications. To help brands get it right, Freedman is taking a new approach to global creative production with an emphasis on building local insight into every stage of the campaign process. Freedman’s global community of cultural experts provides an understanding of diverse local audiences…
Emma recently joined Freedman International as an Account Director. She talks about her passion for the production and localisation industry, importance of being up front and honest and what she loves to do in her free time.
Jessica started her career in production as a runner in a post house and worked her way up from there. She shares her advice for anyone wishing to become a producer, her background in the industry and why excellent communication and transparency are important in client relationships.
Our Global Marketers’ Club offers a forum for members to exchange ideas andexperiences and a platform for industry specialists.
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A lot of our challenges are not unique to us, and it was reassuring in many ways.Adam Kanter, Campaign Media Management Lead, Europe, Middle East, and Africa, Uber