Freedman and Fitbit collaborate
on UK ‘Welcome Back, Stay Well’ campaign
In May 2021, Fitbit welcomed us back with a message of optimism in its latest UK campaign for Fitbit Sense. Developed by Freedman, the OOH campaign promoted the advanced health smartwatch Fitbit Sense, while being contextually sensitive and relevant. Through a warm and positive “Welcome back, Stay well” message, adapted depending on media placement…
Freedman experts judging
Independent Agency Awards 2021
Every year, the Independent Agency Awards are an opportunity to recognise the exceptional creativity, resilience and agility provided by independent agencies. The IAA awards bring together experts from both sides of the creative fence, with 50% of judges working client side and 50% agency side. This year, three Freedman experts were selected to judge the IAA…
Freedman talks Power of Local
with Fitbit at MAD//Fest London
Freedman CEO Kevin Freedman and Fitbit Head of Marketing Lucy Sheehan discussed the Power of Local at MAD//Fest London on 7th July 2021. Lucy shared her experience of working for Fitbit at Google, both on a regional and local level, providing practical advice on how to grow and expand a brand in new territory. Kevin shared his thoughts on how modern brands…
Freedman supports Checkout.com
as they expand globally
Checkout.com has chosen Freedman as localisation partner to support them in their spectacular global expansion. Crowned Europe’s top unicorn, Checkout.com has become a leader in the Fintech space. Freedman is here to help them globalise their marketing campaigns efficiently, while ensuring they remain culturally sensitive and relevant…
Freedman joins Ad Net Zero
for greener advertising practices
As part of Freedman’s commitment to making practical changes for the planet, Freedman joins the Ad Net Zero movement. Ad Net Zero Supporters are dedicated to reducing the carbon impact of advertising to real net zero by the end of 2030, through concrete changes in advertising operations. Over the next 12 months, Freedman will be taking effective measures to put the Ad Net Zero Action Plan into practice, by reviewing our ways of working and…
Freedman doubles down on
In a complex world, made more complicated by the global pandemic, marketers must consider the implications of global and local culture on their brand communications. To help brands get it right, Freedman is taking a new approach to global creative production with an emphasis on building local insight into every stage of the campaign process. Freedman’s global community of cultural experts provides an understanding of diverse local audiences…
Andrew Marsden joins Freedman
as non exec chairman
Freedman is evolving, with a new focus on insight-driven localisation. To support the leadership team in this new chapter of the Freedman story, Andrew Marsden joins as non-executive chairman. With more than 30 years’ experience in providing strategic and marketing counsel to agencies and brands, Andrew is a highly revered and awarded marketing figure. Having worked in-house for some of the world’s biggest brands, including Britvic…
Adam Buxton and Matthias Gray
enhance Freedman’s creative and strategic expertise
To help clients better connect with local audiences in a fast-changing world, Freedman is evolving. Our core mission remains the same – to localise, produce and deliver powerful brand communications worldwide – but we are extending our strategic and creative offering, with a focus on insight-driven localisation. Freedman has appointed two industry experts to build these new capabilities. Adam Buxton joins as Global Creative Director…
Meet your makers: Neil Carter on why solving problems is his superpower
Freedman International’s Head of Production, Neil Carter, talks about his love for tackling challenges, working to tight deadlines and the importance of always learning.
Neil started his career as a studio junior, where he learnt everything from the ground up, which he believes is the only way to really learn the craft. After 38 years in the industry, he’s never looked back. He shares with us how he got started…
5 Minutes with… Alex Protopapa
Alex recently joined Freedman International as a Senior Project Manager, working across multiple accounts. He talks about the importance of a positive attitude, treating others how you’d like to be treated and his New Year’s resolutions.
5 Minutes with… Martin Burkitt
Martin recently joined Freedman International as an HR Director. He talks about his background working with digital, tech and creative agencies, importance of a practical approach and why he picked up drums in lockdown.
Meet your makers: Janas Lau on her background in advertising and why exceeding client expectations is important
Janas started her career as a production assistant in a 3D animation company and has had many different roles in the advertising industry since. She shares the most interesting projects she’s worked on across her career and what advice she’d give to someone wishing to become a producer.