freedman - be efficient
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International post creative campaign implementation - in any media or language - translated, adapted for each market, delivered on schedule
Development of www based tools, ISO accredited procedures managing the complete supply chain. Guides and insights into building marketing efficiency
How global brands use Freedman solutions - proving savings in management and agency time, reduction in production costs - all increasing marketing campaign ROI
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geared for efficiency
a central control

For many brands, global marketing communication is a balancing act between the efficiency, quality and brand control of centralised creative on the one hand - and the flexibility, higher usage and local relevance of country created campaigns on the other.


Starting the change

Though there's no 'one size fits all' and every organisation requires a different solution, there are certain steps we take to help our clients control their international brand and benefit from cost efficiencies, whilst also winning the support of local teams:

  1. Gain essential insights from interviews and consultancy at client and agency locations. We identify gaps, best structure and processes for cost-efficient international campaign implementation. Then our expert multilingual people, supported by innovative technology tools, make sure that communication between central marketing and local teams flows effectively in both directions


  2. Establish the right external marketing campaign management team. They will have expertise across the communications creative development and production process and supply chain to:
    • Manage requirements from the centre and from across your local markets
    • Build process and manage assets using technology bespoke to your needs
    • Liaise with global suppliers, creative agencies and in-country marketing teams to create and deliver the right assets
    • Track all activity and advise of campaign progress

  3. Purchase centrally across the regions to reduce costs and deliver consistent quality.


  4. Source an efficient service to translate and adapt creative content across all languages and media file types, sizes and formats


  5. Build management reporting to gain visibility and ground for analytical decision making.


  6. Use technology to allow central and local users to simply order or download campaign materials.

Working alongside you as your external team, Freedman helps put these steps in place. We manage your campaigns and deliver the brand and cost control you want, and at the same time the local flexibility you need to gain enthusiastic support in every market.

The Freedman Store: Resource for your campaign materials