Yvette Baldin
Head of Marketing and Product Development
My Role
I manage external B2B and B2C communication for our International Brands and Agency clients, with ATL,BTL and social media activities, campaigns and events. Our continual marketing efforts with internal teams, builds knowledge transfer and enables our people to deliver our brand promise, consistently across all media and regions.
My experience and expertise
I have spent many years working in sales and marketing in the airline sector. Helping to define global customer experience and to live the brand values were some of my key achievements in the loyalty marketing sector for Emirates Airline and Singapore Airlines. I understand the complex B2B channel in a competitive technology–driven, travel and airline industry environment, and the desire and need to have the most updated information communicated across many channels cost effectively.
My details
Phone: +44 20 7463 4800