Challenge
Volvo’s marketing infrastructure had not adapted to a series of complex changes to the company’s organizational structure.
Volvo sought our help in achieving real efficiency in their marketing supply chain, reducing non–working marketing spend, adapting their existing marketing infrastructure and enhancing the service they provided to their dealership community.
Freedman solution
We worked with Volvo’s central marketing team and a series of pilot markets to undertake a detailed activity plan.
This included in–market interviews and workshops with staff and suppliers to understand existing processes, spend, supplier landscapes and technologies as well as the key strengths and weaknesses of Volvo’s approach.
There followed an in–depth analysis of Volvo’s existing global–local processes and supply chains before developing a roadmap that enabled Volvo to achieve their key objectives within their target time frame of three years.
Results
Our roadmap identified €4.3 million in savings within the first year and facilitated more effective management of global campaign toolkits.
We also supported an internal re–structuring to share marketing content more efficiently while developing an approach that provided a consistent quality of service and tools to the dealership community.