Challenge
Philips had eight weeks to customize and distribute publicity materials and prizes for an important pan–European promotion.
Around 170,000 gifts had to reach 8,000 retailers across 28 countries to maximize Philips’ sponsorship of the FIFA World Cup – a global event with a very fixed deadline.
Freedman solution
We deployed our technical pre–press, production and overall campaign implementation expertise to complete the distribution process smoothly and reliably.
In addition, the web–based marketing catalogue we developed has become Philips’ central point for launching new campaigns to key markets.
Results
Freedman completed this challenge in six weeks, enabling Philips to make the most of this major sponsorship opportunity.
Our wider involvement with Philips has reduced management time and driven efficiencies in timelines, production and distribution costs. Philips’ brand communications have become more consistent and have increasingly arrived in market on time.