Challenge
Scania had traditionally used manual processes to distribute marketing materials to affiliates worldwide.
This manual, offline process was a significant overhead on Scania’s central marketing team in Sweden. The marketing supply chain was also complicated by time differences, resulting in delays.
The company needed a user–friendly universal solution to meet the growing needs of a global marketing organization.
Freedman solution
We developed and implemented an online marketing portal with 24/7 access and efficient distribution of marketing materials.
Our intuitive browser–based solution allowed users easily to access materials, place and track orders and included an interface to Scania’s warehouse to support orders for physical stock items.
Key stakeholders were engaged across 60 countries, including suppliers and local markets.
Results
Improved speed to market was a key benefit for Scania, with shorter time–frames for delivery of materials to support product launches and ongoing marketing activity.
Our solutions provide efficient support for the Scania brand on a global scale and reduce the burden on Scania’s central marketing team, freeing them to focus on other key areas such as business strategy.