With 8,500 resellers across 22 European countries needing customised launch materials, a fragmented process was not helping Xerox achieve their goals.
Freedman took on management of the entire supply chain,
cutting time to market by two thirds. And the strong, consistent
messages and design now mean that the Xerox material is
kept right on brand across the EMEA region.
A nice piece of freedmanism.
Since 1997
1.5 million items per mailing across 60,000
channel contacts
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