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WE'RE THE GLOBAL MARKETING IMPLEMENTATION PEOPLE. GET YOUR CAMPAIGNS RIGHT AND OUT THERE, FAST.
THERE'S A BETTER WAY TO MAKE GLOBAL MARKETING WORK.

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RECENT CONTENT

4 key takeaways for global marketers from global advertising giants

The global advertising giants – Omnicom, Interpublic and Publicis – control a huge chunk of the global advertising market as the owners of giant agencies like DDB, McCann, Saatchi’s and TBWA – so listening to what their top leaders are saying is an excellent way to stay on top of key trends affecting the sector. …

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Marketing centralization - are your markets on board?

I recently met with the Head of Global Branding for a large multi national and we spoke about the challenges global marketers face trying to get consistencies in ways of working across regions, and the difficulties in getting local markets on board to a centralized model of technology and process. …

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Real-Time Bidding and Programmatic. Let’s put it straight!

Brands and marketers are increasingly having to figure out the needs of a fragmented audience who are searching for content using various devices in many locations. …

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