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RECENT CONTENT

If a picture paints a thousand words…

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

Are you fluent in emoji, the world's fastest growing digital language? Another week, another tube strike, but this one was thankfully called off. From #firstworldproblems to #solvemyproblemsin4words, we can already predict today’s trending topics on Twitter. …

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Spanish vs. Latin American – 10 differences to keep in mind

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

It’s a common misconception by global marketers that Spanish is universal wherever it’s spoken across the globe. Even though Spanish speakers can generally understand each other no matter where they are from variations on the same language have developed due to what’s known as a ‘colonial Lag’. So we should consider transcreating campaigns for multiple local Spanish speaking markets rather than translating one main simplified Spanish version. …

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Three ways to stop bad translation ruining your mobile app

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

Localisation is often left until after an app or website’s development, which can add to the amount of costly revisions. …

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