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RECENT CONTENT

8 lean tips for taking your mobile game international

The mobile gaming industry is growing at a phenomenal rate. Predictions say it’s going to push the entire global games market to over $100 billion by 2017. North America has sat at the heart of this advancing industry, but the landscape is changing. Asia and Europe combined are expected to account for 80% of the new mobile and online gaming world. …

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HTML vs. Flash: the battle of the banner ads

Ever since HTML came onto the banner advertising scene, there has been a bit of a divide between the formats. Flash used to be the format of choice for interactive banners. Compared to static images or GIFs, it stood head and shoulders above for click-through rates. It allowed ads to move and be interactive. Flash was a formidable tool. Used badly, it annoyed visitors no end, but used well, it became a powerful creative medium. …

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Christmas around the world by the Freedman Team

As you’d expect from a team of global marketing people, we’re a very international bunch at Freedman HQ. We’ll all be celebrating Christmas in different ways that remind us of home. Here’s a round up of how it’s done around the globe. …

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