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How to make sure global creative works for local markets

You may have developed the best creative in the world for your central team, but the real test is when your work is implemented in the local markets. …

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15 tips to help your website fly around the world

Making sure your website works right across all your territories is a key tenet of your global marketing strategy. But when it comes to taking your website international there’s a lot to think about, and a lot of conflicting advice on how to do it. We think there’s a better way to get your websites up and running worldwide. Here’s where we see businesses slipping up, and how you can get it right. …

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A guide for marketers working on global digital campaigns

When it comes to digital production and localization, there are often clear benefits to implementing a centrally managed model. It’ can be a challenge, however, to get local marketing teams on board, and make sure that they have complete confidence in the central approach. …

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