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RECENT CONTENT

Localisation in Emerging Economies: Opportunities and Challenges

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

Nowadays, when companies struggle with high levels of competitiveness in Europe, US or Japan and they meet difficulties in markets which seem saturated, new opportunities come up in rapidly changing emerging economies. …

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How to build language capability for a new global brand?

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

You have done your pitch. Your presentation went really well. And your contract with the new global brand has now finally been signed. Phew. Now, let’s roll up those sleeves and start preparing a dedicated team of industry specific linguists ready to start with the first project. …

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SHELL AND ISUZU TEAM UP - FREEDMAN IMPLEMENTS A LOCAL FRIENDLY SALES PUSH

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

Shell wanted to incentivise dealers of their Isuzu Genuine Oils range by offering the opportunity to win a brand new Isuzu car! Shell acknowledged that each market is unique and communication should ultimately be powered by the local market’s Marketing Manager. Shell wanted to give local markets the tools to implement and drive this flexibly rather than hold the controls and disregard local tone, timings and an intimate knowledge of their dealers’ network. …

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