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RECENT CONTENT

Why implementation matters for global marketers - McKinsey Research

If you want to know why excellence in implementation is valuable then have a look at McKinsey’s 2014 Global Implementation Survey. McKinsey confirms that successful implementers achieve twice the value from their priority opportunities and 30% higher financial returns. …

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Coordinating your translation project

The task of translating marketing materials used to be seen as a simple and solitary job. However, globalization and the demands of the digital era have made the task of localizing marketing campaigns much more complex. …

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31 ways to save money on your next global marketing campaign

If you’re working in global marketing or procurement and you’d like to ensure most of your budget goes towards great creative so you can get maximum media exposure, this is for you. …

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