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RECENT CONTENT

Christmas around the world by the Freedman Team

As you’d expect from a team of global marketing people, we’re a very international bunch at Freedman HQ. We’ll all be celebrating Christmas in different ways that remind us of home. Here’s a round up of how it’s done around the globe. …

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HTML vs. Flash: the battle of the banner ads

Ever since HTML came onto the banner advertising scene, there has been a bit of a divide between the formats. Flash used to be the format of choice for interactive banners. Compared to static images or GIFs, it stood head and shoulders above for click-through rates. It allowed ads to move and be interactive. Flash was a formidable tool. Used badly, it annoyed visitors no end, but used well, it became a powerful creative medium. …

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How to retain a client that wants to go global

How do you prepare yourself for the day when the brand you helped build decides to go global? …

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