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RECENT CONTENT

A quick guide to writing a perfect translation brief

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

My colleagues have been recently blogging about translation agencies damaging brands, managing the translation feedback and the impact of having the wrong translator on a job. I would like to take a step back look more closely at how you can stop translation problems from happening in the first place. What is the best way of achieving good translations? …

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6 efficient tools and processes for successful global marketing implementation

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

For any business task you need the right tools and processes in place to be able to do what you want to do in the most efficient way. Just as, ideally, you wouldn’t use the heel of a shoe to hammer in a nail (although we may have all done it). Whatever tool you choose must be able to integrate with the other tools you are using, and be aligned with your own internal processes and those of your clients. This is important if you want the process to be effective, and most of all to save you time and money. …

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How global marketers can protect the creative concept through the localization process

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

The creative concept, is arguably the most crucial and powerful force in any campaign. But what may resonate compellingly in one market may have little to no impact in a number of others. Major brands want to implement a single message globally, and empower it to perform locally with one impactful creative concept. …

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