About Freedman

WE'RE THE GLOBAL MARKETING IMPLEMENTATION PEOPLE. GET YOUR CAMPAIGNS RIGHT AND OUT THERE, FAST.
THERE'S A BETTER WAY TO MAKE GLOBAL MARKETING WORK.

SUBSCRIBE TO RECEIVE OUR BETTER WAY EMAIL ALERTS

RECENT CONTENT

Global marketer research report

ROI? Big data? Real-time interaction? What’s the biggest challenge facing global marketers today? We asked 13 top global marketing executives for their insights into the big question. …

Read more >

Technical production tips: Mastering files - the what and why

Global marketing has its own version of the mastering process. It’s the first and most important task that a marketing implementation agency will (or should!) do during localization of any given asset. Mastering ensures that files received by external creative agencies can be worked on, and amended. Getting this right at the start of your project will help save you time and budget costs. …

Read more >

All you ever wanted to know about translation tools

Have you used Google Translate and it didn’t make sense? Do you want to invest in translation, but your contact at the translation / localisation agency keeps mentioning incomprehensible acronyms such as TM, AT, CAT, MT? If the answer to both these questions is yes, this article is for you! …

Read more >

PROJECTS