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RECENT CONTENT

Project timing - How long should I allow for my project?

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

It can be difficult to judge how long a project or combination of projects might take from conception to delivery. It’s often the first challenge faced in any campaign – ‘how much time do I set aside for this project’? This challenge is closely followed by ‘how do I protect this timeline when there are so many pressures put upon it?’ Get it right and you can bring your great project in on time and make everyone happy. …

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How do you efficiently implement multilingual websites and apps?

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

Websites and apps are different to most other types of marketing and require a fundamentally different and more iterative approach to international marketing implementation. How do you efficiently implement websites and apps that require small, frequent content changes? …

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8 lean tips for taking your mobile game international

Looking to launch an international or global marketing campaign? We can help with planning, implementation & operation of all international marketing campaigns.

The mobile gaming industry is growing at a phenomenal rate. Predictions say it’s going to push the entire global games market to over $100 billion by 2017. North America has sat at the heart of this advancing industry, but the landscape is changing. Asia and Europe combined are expected to account for 80% of the new mobile and online gaming world. …

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